8 Case Studies in 40 Minutes:
Real-World Data Challenges and Solutions

Register now for this informative live webinar

This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights.

This session will address a range of common data-centric issues including data hygiene, standardization, aggregation, match and append, spatial, business intelligence and more.

Hear how marketers turned data challenges into solutions through recent, real world business cases across b-to-b and b-to-c market segments.
 
Key learnings include how to:

• Establish Data Quality and Standardization
• Address Unformatted Data Conversion
• Roll Up Transactional Data
• Create Customized Trade Areas
• Prioritize Multiple Match Levels
• Utilize Indexing to Speed Record Selection
• Build Persistent IDs
• Leverage Population and Waterfall Reporting