Beg, Borrow, and Steal New Customers:
31 Strategies to Increase Acquisition Without Breaking the Bank  
 

If your company is ready to get more results from your customer acquisition efforts, and spend less in the process, join DIRECT Magazine and The Kern Organization on Wednesday, September 20th for this information-packed Webcast.

This session tackles the major direct marketing elements that impact the success of customer acquisition campaigns.

Attend and you'll learn how to improve your strategic decision making for your customer acquisition campaigns. Take away the 31 most important strategic questions to jump start the planning for an acquisition campaign.

PLUS you'll see the latest tactics, applications and examples revealing . . .

• How to apply data segmentation models to deliver high-value customers
• 7 ways to reposition your offer structure to lift performance
• 3 techniques to drive the cost out of an acquisition system, especially when offline strategies are a major component of your program
• 5 design techniques and 6 copy drivers to reinvigorate a tired control
• 1 single most powerful way to use testing to find new controls
• 3 powerful lead conversion techniques that drive revenue
• 5 ways to better integrate your brand into your direct campaigns without hurting performance