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Enticing Gifts
for the Holidays:
25 New Direct Marketing Ideas that Will
Make Your New Year Sizzle
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Russell Kern
Founder and CEO
The Kern Organization
Russell Kern is the founder and CEO of The Kern Organization, one of the fastest growing direct marketing agencies on the West Coast.
With more than a quarter century of B2B and B2C direct marketing experience under his belt, Russell has long been recognized as one of the industry's top practitioners, authors and educators. A frequent speaker and instructor for the DMA, he has contributed articles and columns to a variety of publications, including Direct Magazine, DM News, Target Marketing Magazine and B2B Marketer. He is the author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-line Success, published by McGraw Hill.
Over the course of his long career Russell has created well over a thousand programs--direct sales, lead generation, traffic generation, event attendance generation and cross-sell marketing--for Fortune 500 clients in Telecommunications, Entertainment, Technology, Financial Services, Insurance, Healthcare and Manufacturing.
His real world expertise is backed by that of the seasoned professionals at The Kern Organization--expertise gained from more than 25,000 test observations and from the daily management of more than $100 million in direct marketing investments that have generated millions upon millions of fruitful sales leads.
The long list of leading marketing organizations for which TKO has developed innovative, performance-boosting programs includes DIRECTV, Dice, Sprint/Nextel, Nortel, SAP, Sage Software, VeriSign, Zurich Insurance, 21st Century Auto Insurance, Avaya, and HP.
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Barry Epstein
President
Ovation Solutions
Barry Epstein is co-founder and President of Ovation Solutions, a firm that specializes in helping companies optimize their marketing efforts through web video based technology. Barry's experience has given him a unique mastery of interactive multimedia, web applications, and the strategy of communicating the value proposition of a sophisticated B2B product or service.
For the last three years at Ovation Solutions, Barry and his team have provided high tech companies with highly innovative marketing tools. These solutions have been used everywhere from corporate websites and landing pages to CD mailers and have consistently exceeded clients' expectations for ROI and lead generation.
Prior to joining Ovation Solutions, Barry fine tuned his understanding of high tech marketing solutions working at Oracle Corporation for 14 years. As the leader of the Customer Relationship Management consulting practice for the Western United States, he learned the art of utilizing web based applications to dramatically improve communications with customers. He was later asked to assume the role of Quality Czar for Oracle's Customer Relationship Management product division where he was responsible for optimizing the usability of Oracle's online customer service applications.
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Steve Manion
Vice President, Communications Group
TransUnion
Steve Manion is vice president of Communications Group at TransUnion. In this role, Mr. Manion is charged with strategically managing the growth and retention of the communications vertical that includes wireless and telecommunications.
Mr. Manion started with TransUnion in 1992. Prior to his current role, he was vice president of national accounts and has been instrumental in managing the growth of numerous customers across several vertical markets. He also has helped many clients leverage the predictability of credit data and advanced analytics to lower acquisition costs, target the most responsive consumers and increase lifetime value. His past work experience includes sales in database marketing and with work with Visionary Systems Inc. (VSI), a 2004 TransUnion acquisition.
Mr. Manion holds a Bachelor of Science in business management from Lesley College in Cambridge, Massachusetts.
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Ray Schultz
Editorial Director
Marketing Media Strategies Group
Penton Media
Ray Schultz is editorial director for the Penton Media’s Marketing Media Strategies group. He is responsible for DIRECT, Multichannel Merchant, PROMO and Chief Marketer. Ray started covering direct marketing as a reporter in 1981, and later served as editor of both DIRECT and DM News. His work has appeared in the New York Times Magazine, National Lampoon and Soho Weekly News.
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