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SUCCESSFUL DATABASE MARKETING TAKES EXPERIENCE
Merkle is a leading database marketing agency, that offers quantitative, information-based marketing strategies that maximize results for a superior return on your investment(ROI). Merkle provides the necessary framework for organizations to aggressively apply database marketing strategies to their marketing programs, including database management and outsourcing. Merkle's highly disciplined and organized approach to gathering and analyzing data means that we will get results for you. To find out more on how we can help build on your success, visit www.merkleinc.com.

merkle webinars

Testing in a Multivariate World:
A Webinar for E-mail Marketers
Most e-mail marketers test. But how many are doing it an effective way? We'd say less than half. But there is a better way. It's called multivariate testing, and it should be at the top of every e-mail marketer's to-do list. Want to know more? Tune in for this Direct Webinar on the subject sponsored by Merkle|Quris...
(On Demand Webinar--Link)

merkle white papers

Leveraging Information to Improve Marketing Performance:
How marketing executives are delivering on their promises
Managing more media and channels means greater complexity, cost and risk. Add to this the increasing pressure for corporate accountability, and the result is a considerable challenge for the marketing executive. Yesterday's broadcast marketing efforts must be replaced with precision-targeted strategies and campaigns. This white paper examines the challenges of fragmented media management and introduces the advantages of information-based marketing strategies.
(100kb PDF White Paper--Download)

other merkle resources

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