The Right Offer at the Right Time--
With the Right Media Mix
Sponsored by Merkle Inc.
BIOGRAPHIES:
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Pete Mehr, Ph.D.
Vice President & Client Leader
Merkle Inc.
Pete Mehr serves as Vice President and Client Leader for Merkle. In this position, Pete focuses on managing overall client relationships, both from a strategic marketing view as well as a tactical perspective. These areas include segmentation, response modeling and other strategic analyses; database development and enhancement; and content solutions. Prior to joining Merkle, Pete was Vice President of Health Products Research, Inc., a division of Ventiv Health. At HPR, Pete was instrumental in doubling the size of the company while expanding the product offering and solutions offered by HPR. Prior, Pete worked at AT&T in the Consumer Marketing Organization for eight years, where he was a leader in the customer retention marketing and customer acquisition marketing areas.
Pete has over 10 years of DbM experience, as well as expertise in sales force analyses and deployment. Pete holds a Ph.D. in Econometrics from Rutgers University, and had his dissertation published in the Journal of Econometrics.
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Ray Schultz
Editorial Director
Penton Media's
Marketing Media Strategies Group
As editorial director for the Penton Media's Marketing Media Strategies Group, Ray Schultz is responsible for Direct, Multichannel Merchant, Promo and Chief Marketer magazines. Ray started covering direct marketing as a reporter in 1981, and later served as editor of both Direct and DM News. His work has appeared in the New York Times Magazine, National Lampoon and Soho Weekly News.
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