Boost Customer Retention with Email Automation



	Boost Customer Retention with Email Automation View this informative webinar now! Join DIRECT and Campaigner as we explore how email marketing automation can enhance your CRM program and make your marketing more efficient. Discover how you can alleviate time-consuming marketing & sales activities to focus on your company's unique customer experience. See examples from effective loyalty programs and hear how firms analyze current customer data to develop programs that fit the needs of each list segment. Learn how to build retention programs, provide relevant promotions, and encourage customer interaction. This Webinar will teach you how to... Fill your database with relevant customer information. Integrate CRM information into your email marketing programs. Automate recurring/triggered campaigns and set up dynamic segments. Automatically populate usable, personalized content. View this informative webinar now!	Live Webinar Tues., Nov. 13, 2007 2:00 PM ET \| 11:00 AM PT Our Panel Moderator: Ray Schultz Editorial Director Penton's Marketing Media Group Speaker: Stephen Hillier Chief Technology Officer Campaigner
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