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Score and Win Through Cooperation
It's not what you know, and it's not who you know, it's what you know about who you know. Join DIRECT and sponsor Abacus for this live webinar as we take marketers through the direct response marketing campaign generation process, showing how cooperative databases can enhance knowledge, targeting, and ultimately results at each step.
Attendees will learn how to score and rank their clients using a multi-sourced transactional data file, and how a variety of overlay information such as demographics and psychographics can assist in creating messages that both pluck heartstrings and open wallets.
Those viewing this session will come away with:- Target group modeling tips
- Ideas on how to determine which channels to use with which prospects
- Information on the data hygiene processes available to marketers, which help eliminate wasteful efforts, and
- A roundup of direct marketing best practices.
Attendees will also receive a free return-on-investment calculator.
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Live
Webinar
Wednesday
June 6, 2007
2:00 PM ET |
11:00 AM PT
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