Score and Win Through Cooperation

Score and Win Through Cooperation

It's not what you know, and it's not who you know, it's what you know about who you know. Join DIRECT and sponsor Abacus for this live webinar as we take marketers through the direct response marketing campaign generation process, showing how cooperative databases can enhance knowledge, targeting, and ultimately results at each step.

Attendees will learn how to score and rank their clients using a multi-sourced transactional data file, and how a variety of overlay information such as demographics and psychographics can assist in creating messages that both pluck heartstrings and open wallets.

Those viewing this session will come away with:

Target group modeling tips
Ideas on how to determine which channels to use with which prospects
Information on the data hygiene processes available to marketers, which help eliminate wasteful efforts, and
A roundup of direct marketing best practices.

Attendees will also receive a free return-on-investment calculator.

Live Webinar
Wednesday
June 6, 2007
2:00 PM ET | 11:00 AM PT

Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.




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