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ELECTION 2008:
E-mail Tips from a Political Insider
The 2008 election may be 18 months away. But candidates are already raising money and rallying the faithful, and they are increasingly doing it via e-mail.
How much do they know about the people they are contacting? In some cases, they may not even know the recipient's postal address. And many are unable to customize their e-mail messages.
But some can, and the best practices they have developed will be the subject of this DIRECT Magazine webinar featuring Barry Rubin of Info USA and Dan Babb of Walter Karl.
Rubin, a former political fundraiser, will cover all the elements of an e-mail campaign, from creative to targeting. The lessons will be useful not only to political campaign managers who want raise money and influence the issues but to fundraisers and nonprofit mailers of all types.
Want to know how to divert some of your fundraising from snail mail to e-mail, and to do it in a relevant way?
Tune in to find out how...
Our panel will show you how to enhance your e-mail list with actionable personal data. In addition, you will learn how to:- Tailor your e-mail messages to the recipient.
- Use your Web site to get information on donors and prospects.
- Match your e-mail names with postal addresses.
- Use e-mail to drive activism.
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Live
Webinar
Tuesday
July 17, 2007
2:00 PM ET |
11:00 AM PT
Barry Rubin
Director of Business Development
InfoUSA
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Dan Babb
Director of Email Append Services
Walter Karl Interactive
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Richard Levey
Senior Writer
DIRECT Magazine
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