Email Marketing in a Web 2.0 World

Sponsored by Bluestreak

2006 was the year of "Web 2.0," as online social networks, blogs and other forms of consumer generated media (CGM) exploded across the Internet. Beyond CGM, Web 2.0 encompasses a range of technologies that allow consumers to control how and when they access information.

But what about e-mail?

As a new year starts, many email marketers are wondering how these emerging digital media will impact their email marketing programs. You might think that e-mail marketing had been passed by its new cousins, but this workhorse of digital communications continues to outperform all other digital channels. Far from being relegated to the slow-lane, e-mail marketing is now critical to driving your Web 2.0 strategy.

Join DIRECT, sponsor Bluestreak, and our panel of experts for this live webinar and you'll learn how you can combine the proven track-record of e-mail with new Web 2.0 channels to ensure that your email marketing strategy hits the ground running. In particular, we'll discuss:

• Current statistics on consumer adoption of emerging digital channels and what they mean for your marketing strategy
• Simple ways to make your email marketing campaigns are part of a media-rich, multi-channel conversation
• Five things you can do today to drive your email marketing performance in 2007

Moderated by Ray Schultz and featuring Eamon O'Neill of Bluestreak and Shar VanBoskirk of Forrester Research, this insightful discussion will help you set your email marketing strategy on the road to greater success in 2007!