Enticing Gifts
for the Holidays:
25 New Direct Marketing Ideas that Will Make Your New Year Sizzle

What is the gift that everyone wants for the holidays? A prosperous new year, of course! Now here's the opportunity to shower yourself with fresh ideas that are sure to lift program performance in 2007.

Jumpstart your thinking for 2007!

Join the experts in the field of data and Web interactivity for this informative one-hour event and you'll find yourself surrounded by more than two dozen gift boxes of all shapes and sizes--each filled with fresh, innovative strategies to jumpstart your thinking--all-new ideas that actually work in the marketplace.

You'll learn about:

• The latest thinking on direct campaign ROI measurements that are certain to delight senior executives
• Numerous data strategies that lift performance and reduce waste, including innovative applications of credit data and "pre-approval" for non-traditional categories
• Segmentation methods and guidelines for proper implementation against the four major buyers of our times (Boomers, Gen X, Gen Y and Millennials)
• Ten all-new guidelines to ensure your direct mail copy will actually move readers to action
• Five ideas on how to use video over the Web, and how and why it increases Website interactivity
• Eight must-follow tips for landing pages and Websites that will optimize click-through, and reduce abandonment rates
• Two unique Web strategies to help you improve data capture as well as increase visitor viewing time

Webcast Guarantee: When you leave this Webcast, you'll have at least 25 new ideas to increase your results and ROI in '07, plus this guarantee: