Avoiding the Death Spiral:
Optimize Your Prospecting

View this informative webinar now!

When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy.

In this webinar we will discuss:

• Key industry dynamics affecting marketers' margins
• What is the true path to purchase?
• Circulation cuts: short-term gains; long-term losses

Live Webinar
Wed., October 3, 2007
2:00 PM ET | 11:00 AM PT

Our Panel

Moderator:
Tim Parry
Senior Writer
Multichannel Merchant

Speakers:
Elisa Krause, Ph.D.
Vice President
Analytical Services
Abacus Data Services
Epsilon

Jim Coogan
Catalog Marketing
Economics