Bring Them Back to Life:
How to Fix Your Broken Direct Response Campaigns... Fast!

Live Webinar: Thursday, May 4, 2006
Time: 2:00 PM Eastern / 11:00 AM Pacific
Sponsored by: The Kern Organization

Register for This Complimentary Live Webinar!

Nothing is worse than deploying a direct campaign and waiting for results that never come. The sales force starts screaming while the VP of Marketing is hovering over your desk to see how you’re going to fix things fast. If you are faced with direct campaigns delivering less than expected results or you want to avoid failed campaigns, then this session is for you.

In this session you will learn:

• Why campaigns fall flat on their face when tasked with delivering a deluge of product oriented copy. Then learn how to avoid the product “Barf” syndrome and replace it with copy that actually drives response.
• How to run a quick damage assessment, and what the first five most critical areas are to check first to determine why a campaign is under performing. Then what you can do about it when you uncover a problem area.
• How to use tourniquet solutions to save the lives of the sales organization, and yours too, when they are dying from lack of sales leads!
• Seven sure-fire ways to dramatically change your offer strategy to get your campaigns to start working again.
• Three ways to quickly evaluate your media and targeting strategy to determine how and where you shot yourself in the foot and how to revise your strategy moving forward.
• How to invigorate your tired campaigns using one of the simplest and most proven art direction techniques of direct.
• Uncover how to find a new control package via Control Finder™ testing applications without spending a fortune or risking your job further.

Cases will include samples from:

• Avaya
• DIRECTV
• Nortel
• VeriSign and others

Session Guarantee:

• How to spot failure points before you deploy and what to change in underperforming campaign to make them deliver.
• How to evaluate and hone your media and offer strategies to pump up response rates, lead quality rates or improve conversion rates.
• How to assess each part of your demand generation system to optimize your marketing ROI.

This panel includes: