Increasing Revenue Through Personalized, High-Velocity, Lights-out Email
Learn how the world’s largest Internet dating service drives 20% of revenue by orchestrating personalized marketing and retention campaigns

Meetic, the world’s largest internet dating service, sends 180+ million personalized messages per month - including 3-5 million real-time alerts each day - to customers in 17 countries. The dynamic content is highly relevant - there are 10,000 possible combinations per message, including eight language choices and 100 co-branded partner templates. The process, which is completely automated, drives 20% of Meetic’s revenue. Hear how, in this webinar sponsored by Neolane.

Attendees will learn how Meetic:

• Concluded it needed to carefully orchestrate and personalize its marketing and transactional messages
• Developed its criteria for an enterprise marketing software solution
• Designed multi-step, event- and behavior-triggered campaigns
• Set up the infrastructure for automated, relevant content
• Coordinates content across multiple languages and partner sites
• Incrementally adds new customers/prospects automatically to continually running campaigns

Live Webinar
Tues., September 25, 2007
2:00 PM ET | 11:00 AM PT

 
Our Panel

Moderator:

Ray Schultz
Executive Editor
Multichannel Merchant
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Speakers:

Philippe Chainieux Managing Director
Meetic
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Patrick McHugh
Executive Vice President
Neolane
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