DIRECT Magazine Webinar Series

DIRECT Webinars

Doing Well By Doing Right
Sep 17, 2008
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience....

Want Stronger Email ROI? Try Advanced Personalization
Jul 9, 2008
Many marketers personalize their email. But that doesn't mean they get the results they want. For some, the problem is IT. For others, it's a lack of customer insight. But there's one solution that can work for everyone: Advanced personalization....

Outside the Inbox: New Ways to Improve E-mail Deliverability
Jun 25, 2008
Having problems with e-mail delivery? It may be time to stop focusing on e-mail and look at the bigger picture. But that means thinking out of the box. You'll have to try things that seem unrelated to what you're doing. This will be the subject of a Webinar presented by Direct magazine and Lyris....

52 ways to raise response rates in a melt-down economy
May 8, 2008
Bad economic news doesn’t do much to bolster marketing results. But when times are tough, it's time to get tough and make sure you follow best practices in all your online and offline direct marketing efforts....

Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring
Apr 29, 2008
Have you ever asked, “Who are my customers?” or “What’s my market penetration?” Those are tough questions. But the answers may be right at your fingertips. All you have to do is take a three-step approach to statistical modeling. ...

Challenges & Solutions for Catalogers in the Digital Age
Mar 25, 2008
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one...

8 Case Studies in 40 Minutes: Real-World Data Challenges and Solutions
Mar 18, 2008
This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights....

The Predictive Marketing Imperative: Must-Have Techniques for Outsmarting your Competitors
Mar 12, 2008
This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.

You'll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue....

Wake Up! It's Time to Combat Subscriber Fatigue
Feb 20, 2008
Do you think there are more opportunities to engage your subscribers, but aren't quite sure how? You are not alone....

Double Duty Direct: How blending "Brand" and "Direct" delivers prosperous customer acquisition results
Jan 1, 2008
Spend one fast-paced hour, right at your desk, and learn about the tools you need to leverage your brand investments while generating peak performance for your Direct campaigns. Put a smile on the face of your CMO and results on your bottom line. You'll see real-life examples of how to speak with a single voice, adopt your brand standards across every Direct channel, and still optimize results....

Boost Customer Retention with Email Automation
Nov 13, 2007
On Demand Webinar-- Discover how you can alleviate time-consuming marketing & sales activities to focus on your company's unique customer experience. See examples from effective loyalty programs and hear how firms analyze current customer data to develop programs that fit the needs of each list segment. Learn how to build retention programs, provide relevant promotions, and encourage customer interaction....

Integrate Emerging Technologies Into Your Direct Marketing Strategy
Oct 25, 2007
On Demand Webinar-- Emerging interactive technologies such as mobile marketing and social computing hold great promise for marketers. But their effectiveness is maximized when they are integrated with traditional direct marketing efforts. Join DIRECT and Forrester senior analyst Suresh Vittal for this live webinar to find out:

Which emerging technologies you should be using today
Which will be important in the future
How to integrate new technologies with direct mail, telemarketing and other traditional channels
Best practices from Forrester clients and pitfalls to avoid...

Webinar: Avoiding the Death Spiral: Optimize Your Prospecting
Oct 3, 2007
On Demand Webinar-- When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy....

Webinar: Increasing Revenue Through Personalized, High-Velocity, Lights-out Email
Sep 25, 2007
On Demand Webinar-- Meetic, the world's largest internet dating service, sends 180+ million personalized messages per month - including 3-5 million real-time alerts each day - to customers in 17 countries. The dynamic content is highly relevant – there are 10,000 possible combinations per message, including eight language choices and 100 co-branded partner templates. The process, which is completely automated, drives 20% of Meetic's revenue. Hear how, in this webinar sponsored by Neolane....

ELECTION 2008: E-mail Tips from a Political Insider
Jul 17, 2007
On Demand Webinar--The 2008 election may be 18 months away. But candidates are already raising money and rallying the faithful, and they are increasingly doing it via e-mail. How much do they know about the people they are contacting? In some cases, they may not even know the recipient's postal address. And many are unable to customize their e-mail messages. But some can, and the best practices they have developed will be the subject of this DIRECT webinar featuring Barry Rubin of InfoUSA and Dan Babb of Walter Karl. Learn more...

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