Sponsored by The Kern Organization



52 ways to raise response rates
in a melt-down economy


Bad economic news doesn’t do much to bolster marketing results. But when times are tough, it's time to get tough and make sure you follow best practices in all your online and offline direct marketing efforts.

Register Now
Register now for this informative live webinar

Register now to attend this one-hour results-saving Webinar.

You'll learn the success strategies gained from the management of over $250,000,000 direct investments, 1000’s of campaigns, and 25,000 test observations over three recessions.

See examples of winning programs from market leaders in home entertainment, wireless, healthcare, insurance, and high technology and find out how to immediately optimize results by honing your data, improving your offer presentations, cutting your campaign costs, and firing up your creative to maximize results.

Turn tough times into opportunities for you and your buyers.

Register now. You'll leave this web seminar knowing:

  • 6 ways to write subject lines and first-sentence leads that keep your emails from being trashed
  • 1 surefire way to quickly find a new control without spending a fortune
  • 11 online banner design and writing techniques that maximize click-throughs
  • 5 proven data modeling methods to help to reach high responders and reduce waste
  • 6 ways to boost results by restating your control offer to make it look fresh and new
  • 10 envelop design techniques that get your mail into the house and opened
  • 7 techniques for improving landing pages and registration rates
  • 2 ways to write to consumers so tough times seem like opportunities to buy right now
  • 4 rules for integrating your brand with your direct to avoid hurting performance

Don't just survive — learn how you can succeed in tough times.

Register now

 

Presented by DIRECT and sponsored by The Kern Organization
 


Live Webinar

Thursday
May 8, 2008

2:00 PM ET | 11:00 AM PT

 
 

Russell Kern
Russell Kern
Founder and CEO
The Kern Organization

 

 
Ray Schultz
Ray Schultz
Editorial Director
Marketing Media Group
Penton Media

COMMUNITY Thoughts and opinions from DIRECT editors & columnists.

Blog: Direct Hit

Back to Top