Double Duty Direct:
How blending "Brand" and "Direct" delivers prosperous customer acquisition results.

• Reciting today's marketing CMO mantra is easy: “Integrate all campaigns! Speak with one voice! Deliver a brand-consistent message across all channels!”
• Delivering on that mantra — and generating results — is another matter.

Unfortunately, sometimes the elements of the brand can hurt the performance of Direct programs.

Register now for this Webcast and learn why the brand can interfere with customer acquisition and how you can manipulate the tricks of the trade to keep that from happening.

Put a smile on the face of your CMO and results on your bottom line.

You'll see real-life examples of how to speak with a single voice, adopt your brand standards across every Direct channel, and still optimize results.

Register now for this informative live webinar

You'll learn . . .

• The single most effective way to have your brand come alive for your customer through experience
• Where to deploy brand advertising graphics and brand messaging to help make your Direct communications — and the offer they are promoting —more credible, valuable, exclusive, and desirable
• How to use Direct to support the brand-building
• The seven guidelines of Direct that must never be broken when running integrated campaigns and the results you'll achieve when you do this job right
• How to avoid campaign disasters by seeing before-and-after examples of brand-integrated response campaign make-overs

Register now. Spend one fast-paced hour, right at your desk, and learn about the tools you need to leverage your brand investments while generating peak performance for your Direct campaigns.