Direct mail has proven to be one of most cost-effective one-to-one sales channels in down economies. However, with consumers reluctant to buy, using the mail to drive Web visits, phone calls and retail traffic is a risky strategy that can cost you dearly.

This Web seminar will reveal the latest techniques used by leading marketers in entertainment, telecom, technology, insurance and healthcare to generate new customers or qualified sales leads quickly and cost-effectively. You'll leave the session with at least 25 ideas that will positively affect direct mail campaign performance and avoid expensive mistakes.

Attend today to:

• Learn the 10 essential building blocks for creating a winning control package.
• Understand how and where to integrate brand in mail campaigns to boost results and not drive customers away.
• See how to cut test costs and derive knowledge from tests using multivariate testing.
• Discover the seven hottest offers for B-to-B and B-to-C marketers and how they can work for you.
• Learn five secrets for writing honest, compelling copy that motivates readers to click, call or visit immediately.
• Gain insight into the latest large-volume printing, paper and logistics management methods to drive down production and postage costs.