Whether, you are a B-to-C or B-to-B marketer, down markets call for swift, bold action to keep phones ringing, Web and retail traffic flowing and sales pipelines full. Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition, conversion and retention campaign investments. Walk away with actionable ideas to lift the performance of all media channels from DRTV, print, and offline to online, and social media campaigns.

Acquisition Expert, Russell Kern, President, The Kern Organization will show you:

• Seven creative ways to lift B-to-C direct mail acquisition results.
• Five new online techniques that boost conversions by 22% to 51%.
• The latest break-through strategy B-to-B marketers must know to survive 2009.

Customer Relationship Expert, Loren Grossman, Chief Strategy Officer of Rapp will cover:

• Three approaches on how to use integrated marketing and social media to build brand relationships and sales.
• Five CRM initiatives you must focus on now to retain customers during recessions.
• Two examples of world class campaign management strategies to drive up marketing efficiency.