Outside the Inbox:
New Ways to Improve
E-mail Deliverability

Register now for this informative live webinar

Having problems with e-mail delivery? It may be time to stop focusing on e-mail and look at the bigger picture. 

But that means thinking out of the box. You’ll have to try things that seem unrelated to what you’re doing.

This will be the subject of a Webinar presented by Direct magazine and Lyris.

Our speaker, Lyris’ Josh Aberant, will cover the basics of e-mail deliverability. Then he’ll show how to boost your metrics, using these tools:

• Pay per click. The traffic produced by PPC campaigns can put you over the top. We’ll show you how to track performance and build the costs into your budget.
• Web analytics. Do you know how subscribers enter your Website or how they move across it? If you do, that’s valuable data you can use to improve e-mail effectiveness.
• Content management. Want to reduce list turnover and enhance deliverability? Take what you’ve learned about e-mail relevance and apply it to Web content.

Josh will be joined by Direct’s e-mail expert and gadfly Ken Magill.

Please log in June 25 at 2 p.m. ET.