Integrate Emerging Technologies Into Your Direct Marketing Strategy

Emerging interactive technologies such as mobile marketing and social computing hold great promise for marketers. But their effectiveness is maximized when they are integrated with traditional direct marketing efforts. Join DIRECT and Forrester senior analyst Suresh Vittal for this live webinar to find out:

• Which emerging technologies you should be using today
• Which will be important in the future
• How to integrate new technologies with direct mail, telemarketing and other traditional channels
• Best practices from Forrester clients and pitfalls to avoid

Live Webinar
Thurs., October 25, 2007
2:00 PM ET | 11:00 AM PT

 
Our Panel

Moderator:

Ray Schultz
Editoral Director
Penton's Marketing Media Group


Speakers:

Suresh Vittal
Senior Analyst
Forrester