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Doing Well By Doing Right
New marketing strategies to boost email deliverability
Register now for this informative live webinar
You’ve written copy, designed a template, and generated a list. Now it’s time to send out your email. But there’s one problem: A high percentage of your messages may not get delivered. Lost revenue will be the least of your troubles. You could end up getting blocked and being unable to communicate with your customer base.
Disheartening, isn’t it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It’s not just the technology – you must apply advanced email marketing strategies to improve response from your target audience.
What are they? Find out during a Sept. 17 Webinar presented by DIRECT and Multichannel Merchant, sponsored by Premiere Global Services.
The speakers include our star e-mail columnist Ken Magill and Premiere Global’s Kevin Senne. They’ll tell you what you need to do to get your messages delivered—and read.
You will learn how to:
- Fight marketing overload.
- Respect customer preferences.
- Avoid alienating prospects (and determine if you have).
- Defeat spam filters the right way.
Our panelists will also share their thoughts on SMS, on-demand Web presentations, and voice messaging.
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Live
Webinar
Wed., Sept. 17, 2008
2:00 PM ET
11:00 AM PT
Our Panel
Moderator:

Ken Magill
Editor At Large
DIRECT Magazine
Speaker:

Kevin Senne
Sr. Director,
Production &
Deliverability
Premiere Global Services, eMarketing Solutions
Panelists:

Kara Trivunovic
Principal
The Email Advisor LLC

Andrew Osterday
Director of Product Marketing, eMarketing Solutions
Premiere Global Services, eMarketing Solutions
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