The Right Offer at the Right Time--With the Right Media Mix

Sponsored by Merkle Inc.

It's every marketer's toughest challenge. Just how do you plan your media mix in both offline and online channels?

It's not easy, given the increasing pressure on marketers to justify their spending.

First, there's the measurement issue. How do you quantify results and use the information to drive your targeting (and media purchases)?

Then there's the matter of consumer preferences. How can you contact buyers when they want to be reached, and in the manner they prefer?

Finally, how do you use what you've learned to build an effective media mix model?

Those questions--and more--will be answered in a DIRECT Magazine webinar sponsored by Merkle. Our speakers will provide case histories and best practices and answer your questions about this critical subject.

You will learn how to:

• Cope with increasing media fragmentation.
• Quantify your media consumption.
• Integrate your marketing across all channels.
• Build a media mix model and apply it.
• Find an outsourcing partner to help you with these tasks.