Results, Not Rocket Science: Multichannel Marketing and Triggered Programs

Live Webinar: Tuesday, June 27, 2006
Time: 2:00 PM Eastern / 11:00 AM Pacific
Sponsored by: Clicktactics

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We delivered a man to the moon, but have trouble delivering relevant messages to an inbox. Too many folks believe it’s too hard or isn’t worth the effort.

Results say otherwise. Companies are seeing three times to 10 times better performance by capturing customer preferences and orchestrating triggered streams of communications across multiple channels. What’s more, these messages are tailored to individual customers’ needs.

Sounds like rocket science, doesn’t it? But it’s not.

Tools are available now to send timely and relevant messages triggered by a customer action or event.

This is more than a good idea—it’s a business necessity. Companies that fail to adopt these practices risk decreasing results and channels being shut off to them entirely.

In other words, be relevant or be denied.

Whether it’s customers adding their names to do-not-call lists, opting out of e-mail communications or throwing direct mail in the trash, marketers must ensure their messages are timely, relevant and received.

This need will be the subject of a Direct Webinar sponsored by Click Tactics.

You will learn:

• Steps to develop an effective trigger-based multichannel program strategy.
• What tools to use when setting up triggers.
• How to marry multiple data sources to create relevant and timely programs.
• How to create orchestrated streams of communication that are relevant to your customers.

	Elana Anderson Vice President and Research Director Forrester [Bio]
	Andrew Frawley CEO Clicktactics [Bio]
	Ray Schultz Editorial Director DIRECT Magazine [Bio]