It's basic: If you want to reach your target audience, you need to know who they are and what they want. Without a clear and single view of your customer, contacts will be made with the wrong prospects. And even worse, the right prospects will either be missed or hit with multiple touches that are confusing and costly. Plus, the ability to match and consolidate duplicate customer accounts into a single view is critical for effective cross sell and up sell.

Data quality is crucial to knowing who your customers are and effectively reaching them.

Join Frank Dravis of Baseline Consulting for an educational Web seminar to learn how data quality plays a direct role in delivering value through your marketing efforts.

Topics will include:

• Typical problems marketers face with poor data<
• The marketing benefits of cleaning and maintaining high quality data
• Data quality concepts such as address cleansing; name, title, firm cleansing and standardization; data enhancement; customer record matching, consolidation and householding
• The alternatives for connecting to and employing data quality functionality
• Attendees will receive a copy of Frank Dravis’ new white paper, “Data Quality: A Survival Guide for Marketing.”