Barclaycard US Names Michelle Bottomley CMO

Barclays PLC has appointed Michelle Bottomley CMO of Barclaycard US, its credit card business in the United States.

In this role, Bottomley will oversee targeted marketing programs, marketing analytics, communications and brand development for the fast-growing card payments business. She will report to CEO Lloyd M. Wirshba and will serve on the Barclaycard US Executive Leadership Team.

Bottomley comes to Barclaycard from Ogilvy & Mather Worldwide, where she most recently served as Chief Operating Officer, Ogilvy New York. She spent 11 years at Ogilvy and OgilvyOne leading key targeted marketing initiatives on behalf of American Express, Barclays Global Investors, Cisco Systems, DuPont, Sears, AFLAC, Continental Airlines and Yahoo.

"With industry consolidation and tremendous competition, it is critical that Barclaycard US remains on the cutting edge of bankcard marketing,” Wishuba said in a statement. “Michelle will bring significant capabilities for further building the Barclaycard US business, and she will be a key contributor in maximizing our partnership co-brand opportunities and enhancing the products and services we deliver to our cardmembers."

Previous to her tenure at Ogilvy, Ms. Bottomley was VP of database marketing at Epsilon. She began her marketing career at Bronner Slosberg Humphrey (now Digitas). Prior to that, she was a business analyst in the corporate research department at Liberty Mutual Insurance in Boston.

She and her family will relocate to the Wilmington, DE area in the near future.