Canterbury Graphics Takes Stake in Tri-Media Integrated Marketing Technologies

Canterbury Graphics Strategic Marketing, a direct-marketing agency, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies, a marketing services provider. Terms of the agreement were not disclosed.

The arrangement adds Tri-Media’s Internet and interactive tools, including content management, digital marketing, e-commerce and online reservation tools, and business intelligence applications to Canterbury Graphics’ offerings. The move adds more than 40 Internet strategists, software engineers, developers, network and quality assurance engineers and interactive project managers at Tri-Media offices in Ontario, Chicago, Europe and Asia.