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March 1, 2005

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United They Stand

News briefs/directmag.com

What's Working

Departments

Getting to Know Them

Making Contact

DIRECT listline

Op-Ed Columns

Praising Franklin

A Cataloger's Guide to Blogs and Wikis

FreeExcept for Additional Charges

Articles

Multichannel Treatment

Poor Offshoring Choices Can Be Costly

Catalogers Told: Go Multichannel

Sojourners Uses E-mail to Create a Best-seller

Restoration Hardware Restores Itself

Appleseed's Profiles Kate

Vocus Switches to DM, Triples Leads

Blue's Clues

Oh, Those Little White Envelopes

letters to the editor

CLARIFICATION

Winning Combination

E-mail List Auditing Service Planned

Happy Kids Productions Gets Targeted

The Kenny Rogers School of SEM

Will You Just Stand By and Watch?


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COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

Big Fat Marketing Blog

Blog: A Measured Approach

By Grant Johnson

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