* CouponesyMuestras.com
* Mortgage Ledger
* Healthcare Power Donors
* History Book Buyers
* ComputerGear
* Charming Shoppes PIP
* SPECIALS!
* Editor's Note: Check Out the New Chief Marketer Network

LIST MANAGEMENT CHANGES

CouponesyMuestras.com
Specialists Marketing Services Inc. recently assumed management of a list from the Spanish-language Web site CouponsyMuestras.com. A total of 33,373 postal and 41,000 e-mail addresses are available. About 64% of these individuals are women whose average age is 35 and average income $45,000. Teramedia Corp. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Tabak’s Health Products, Mundo Latino Catalog, Oblate Missions
Price: $105/M (postal file); $145/M (e-mail file)
Contact: Specialists Marketing Services Inc., Femina Lalji (631-787-3027; feminlal@specialistsms.com)


NEW TO MARKET LISTS

Mortgage Ledger
VentureDirect Worldwide offers lists of mortgage industry professionals from Mortgage Lender Publications Inc. A total of 25,888 subscribers to Mortgage Ledger magazine subscribers are identified on postal file. E-mail addresses are available for 235,000 individuals who registered at Mortgageledger.com.
Selections: None specified
Price: $90/M (postal file); $250/M (e-mail file)
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; tkutsi@ven.com) -- postal); Michael Sheibar (212-655-5179; msheibar@ven.com) -- e-mail)

Healthcare Power Donors
Macromark Inc. has a list identifying 89,062 individuals who made donation pledges healthcare causes. Pledges ranged from $10 to more than $1,000. Telemarketing is the main source.
Selections: Telephone numbers, monthly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; mmeyer@macromark.com)

History Book Buyers
Market Data Retrieval oversees this cooperative database comprised of more than 266,000 postal and 9,000 e-mail addresses. It identifies last-24-month buyers of academic, consumer, university press and professional history books. It’s derived from than 80 direct mail sources. This file is part of the InfoBuyers database.
Selections: Subject area, recency, household income, age, gender
Price: $105/M (postal file); $250/M (e-mail file)
Contact: Market Data Retrieval (Martha Manion (800-243-5538; mmanion@dnb.com)


UPDATED LISTS

ComputerGear
The ComputerGear catalog file managed by Millard Group Inc. is available again after being off the market for about a year. Nearly 55,000 names are on file, including 27,088 buyers from the last 12 months. The average sale was $58.
Selections: None specified
Price: $90/M
Contact: Millard Group Inc., Yvonne Mathews (603-924-9262, ext. 2363; ymathews@millard.com)


INSERT MEDIA

Charming Shoppes PIP
Media Horizons Management has launched a package insert program for Charming Shoppes Inc. More than 2.5 million packages are shipped annually to women who made online apparel purchases from Lane Bryant, Fashion Bug and Catherines. No more than two inserts per package will be accepted. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to a quarter ounce.
Price: $70/M
Contact: Media Horizons Management, Ania Chejin (203-604-1791; achejin@mediahorizons.com)


SPECIALS!
Toys to Grow On
Fundraisers and non-competitive publishing mailers can test the Toys to Grow On file and receive free selections, excluding enhanced selects. More than 206,000 buyers from the last 12 months are available. Contact
Belardi/Ostroy, Caroline Gensone (212-381-1741; carolineg@belardiostroy.com (mailto:carolineg@belardiostroy.com))

Hispanic Investor Report
A $20/M discount off the base price of the Hispanic Business Report list is available for non-competitive mailers through Nov. 1. A total of 53,407 names are on file. Contact Listdata Management Services Inc., Marlene Scarlett (863-248-0854; marelene@listdata.com).

Editor's Note: Check Out the New Chief Marketer Network
Starting this week, everything changes.
Everything online for Chief Marketer (chiefmarketer.com), Direct (directmag.com), Multichannel Merchant (multichannelmerchant.com) and Promo (promomagazine.com) that is.
Starting Oct. 6, be sure to check out our newly relaunched Web sites. We've redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.
In addition to the mix of news, case histories, campaign updates and Q&As you've come to know and love, we've also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you've ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.
Come on by to our grand opening and let us know what you think.