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Listline e-Newsletter 5/08
May 8, 2008 9:05 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* Project Hope
* Talbots Mens
* Collections Etc. Food Product Buyers
* GovProGuide.com
* Concrete Today
* Journal of Pediatric Dental Care
* Donald Russell
* Online Travel Bookings

LISTS UNDER NEW MANAGEMENT

Project Hope
Lake Group Media Inc. has been chosen to manage Project Hope’s donor list. This nonprofit organization provides support for healthcare services worldwide to fight communicable diseases. It offers several list segments, including one with nearly 75,000 donors from the last 12 months. Its average direct mail donation is $20. Carol Enters List Co. was the prior list manager.
Selections: Donation amount (ranges), gender, state/SCF/ZIP
Sample usage: Center for Victims of Torture, Children’s Aid Society, Christian Appalachian Project, Food for the Hungry, Habitat for Humanity, International Children’s Fund, International Rescue Committee, Orbis International, Oxfam-America Inc. Salvation Army, Save the Children Federation
Price: $90/M (last-12-month donors)
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; jed.dorney@lakegroupmedia.com)


NEW LISTS

Talbots Mens
Talbots Inc. has released its Talbots Mens catalog customer list. Some 87,000 buyers are on file, including 43,000 last-12-month buyers. Launched in fall 2002 the catalog generates $180 average orders.
Selections: Purchase amount (ranges), average purchase, size
Price: $125/M
Contact: Millard Group Inc., Linda Thompson (603-924-9262, ext. 2203; lthompso@millard.com)

Collections Etc. Food Product Buyers
Collections Etc. Inc. has a list naming more than 57,000 food buyers. Products sold by catalog include cookie and cake mixes, salad dressings, sauces and coffee flavorings. An average customer is 56 and has a $51,270 household income. The unit of sale was $50.
Selections: Hotlines, purchase amount (ranges), average/last purchase, single/multibuyers, cash/credit card buyers, gender, Internet buyers, new to file, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)

GovProGuide.com
Postal and e-mail addresses are available for 248,754 registered users of this Web site. The file is comprised of government officials and other professionals interested in government-related news.
Selections: Number of employees, purchasing authority/product, recency, SIC code, job title/job function, state/SCF/ZIP
Price: $175/M (postal file); $275/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

Concrete Today
A list controlled circulation list for Concrete Today has come on the market. Subscribers include individuals who purchase and specify materials, plant equipment and related products used for producing concrete. The count is 39,544.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; Lisat@nai.biz)

Journal of Pediatric Dental Care
A list of 2,000 subscribers to this professional journal is available. The file includes members of Southeastern Society of Pediatric Dentistry, in addition to paid subscribers from California and Texas. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $125/M
Contact: Boutique List Services, Debbie Morgan (845-271-4080, ext. 100; dmorgan@boutiquelistservices.com)

Donald Russell
A list of 35,000 customers is available from Donald Russell Ltd., a meat and fish catalog based in the United Kingdom. Sixty-five percent of these U.K consumers are multibuyers. Direct mail, insert media and space advertising are the sources.
Selections: Gender, recency, multibuyers, order value, geographic
Price: $234/M (approximate)
Contact: Howse Jackson Marketing Ltd., Ian Jackson (01296-468558; ian@hjmarketing.co.uk)

Online Travel Bookings
Almost 3 million travelers are named on this postal and e-mail list. These individuals logged on to Web sites to check prices for flights, hotels, vacation packages and car rentals. People who who booked travel services for business or pleasure are included. These individuals are on average 38 and have a $78,000 income.
Selections: Age, income, lifestyle, monthly hotline, telephone number, state/SCF/ZIP
Price: $100/M (postal file); $120/M (e-mail file)
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316; jim@carneydirect.com)


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