* Time Inc. Corporate Database
* BuyRight
* Toddler Magazine
* Beckett Sports Card Monthly
* Plumbing Engineer
* Executives Who Buy at Work
* Oxmoor House Enhanced Database
* Introducing Alexa Kimberley-Bryant of D-J Associates

LISTS UNDER NEW MANAGEMENT

Time Inc. Corporate Database
RMI Direct Marketing Inc. has been tapped to manage Time Inc.’s corporate database, effective May 12. It contains demographic, lifestyle and behavioral data for more than 41 million households who subscribe to 26 magazines published by Time Inc. These include lifestyle, sports, business and financial titles. New list segments are planned in more than 15 categories. Millard Group Inc. has managed this file. It will continue to manage an extensive portfolio of 29 lists, master files and insert programs for Time.
Contact: RMI Direct Marketing Inc., Dan Gallo (203-825-4621; dgallo@rmidirect.com)


NEW LISTS

BuyRight
This file identifies 2.9 million consumers who responded to offers for a prepaid MasterCard from MetaBank. These consumers generally do not qualify for regular credit cards. The sources are online registration at BuyRight.com, e-mail promotions and direct mail.
Selections: Weekly hotline, telephone number, state/SCF/ZIP
Price: $60/M
Contact: Market Approach Consulting, Nancy Liddane (866-410-7017, ext. 108; nliddane@marketapproach.net)

Toddler Magazine
New Parent Media Inc. has released a list of 301,412 subscribers to Toddler, a lifestyle magazine for mothers that was launched in 2006. Eighty-four percent of subscribers are married and college educated. The median age of subscribers is 35.
Selections: Child’s age/age range, gender, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., Jackie Renwick (845-732-7061; jackie.renwick@walterkarl.infousa.com)

Beckett Sports Card Monthly
Beckett Media has introduced a list of 28,359 subscribers to its newest title Beckett Sports Card Monthly. It covers the collectibles market for baseball, basketball and football cards; sports memorabilia and similar products. Subscribers are typically 25 to 54 and have household incomes ranging from $52,000 to $67,000. The sources are direct mail and the Internet.
Selections: Hotlines, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; paige.mckiernan@lakegroupmedia.com)

Plumbing Engineer
TMB Publishing Inc. now offers subscribers’ postal addresses (25,543) and e-mail addresses (14,794) from Plumbing Engineer. This trade journal targets consulting and mechanical engineers, corporate executives and other professionals.
Selections: Telephone numbers, job title, type of engineering, employer, design/specify products, state/SCF/ZIP
Price: $150/M (postal file); $300/M (e-mail file)
Contact: Information Refinery Inc., Dave Foster (800-529-9020; dfoster@inforefinery.com)

Executives Who Buy at Work
Names for 984,388 individuals have been assembled for this list of catalog shoppers. This file consists of consumer survey data, which has been matched records identifying small business executives. Survey categories identify those who purchased books, gifts, specialty products, upscale products and items for men or women. Additional sources include directories, SEC filings, the Better Business Bureau and new business registrations.
Selections:Type of purchase, age, income, ethnicity, religion, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; kwoods@theservicesgroup.com)


NEW SELECTS

Oxmoor House Enhanced Database
Predictive response and transaction value scores developed by InfoUSA are available from Oxmoor House, along with new selections for ethnicity, Spanish-speakers and religion. The database names more than 2 million book buyers. The average sale was $30. Direct mail is the primary source (92%), along with space advertising (2%) and other sources. No telemarketing is allowed.
Additional selections: Hotlines, adult’s/child’s age, catalog buyers, credit card sold, household income, lifestyle, interests, donors, paid, presence of children, state/SCF/ZIP
Price: $100/M (base)
Contact: Millard Group Inc., Liz Felicione (914-697-5862; lfelicione@millard.com)


MEET THE BROKER

Introducing Alexa Kimberley-Bryant of D-J Associates
This week, Meet the Broker features Alexa Kimberley-Bryant, a specialist in the children's market who relishes the creativity and fun she finds in her work. But, she also sees a dark side to cooperative databases. For the full story, click here (directmag.com/meet_the_broker/alexa-kimberly-bryant/).