Listline e-Newsletter 8/26

* Garden & Gun
* HRTrainingTimes.com
* Amacai Everyday Lifestyles/Culture Conscious
* MarketLab Master File
* Momsense E-mail
* In Home Business by Partners Group
* Downloaders
* CMC Business Opportunity Seekers

NEW LISTS

Garden & Gun
More than 55,000 subscribers to Garden & Gun are available. This lifestyle magazine launched in early 2007 focuses on the South. Sources include direct mail, insert media and direct to publisher.
Selections: Hotlines, state/SCF/ZIP
Price: $105/M
Contact: RMI Direct Marketing Inc., Thea Mathis (203-825-4633; tmathis@rmidirect.com)

HRTrainingTimes.com
Human resources training professionals who registered at HRTrainingTimes.com are listed. A total of 56,931 postal and 48,224 e-mail addresses are available.
Selections: Number of employees, recency, SIC code, job title/function, state/SCF/ZIP
Price: $150/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

Amacai Everyday Lifestyles/Culture Conscious
This file from Amacai Information Corp. includes the names of more than 2.2 million consumers who reportedly have an interest in two or more cultural areas—art, antiques, collectibles, crafts, foreign travel and cultural events, to cite a few. Among the sources are mail order transactions, survey responses, telephone directories and household census data.
Selections: Age, credit card, dwelling type, estimated home value, ethnicity, gender, homeowner/renter, household income, length of residence, mail order buyer, marital status, occupation, presence of children, telephone number, religion, state/SCF/ZIP
Price: $70/M
Contact: Aggressive List Management Inc., Jessica Geiselman (217-787-2029, ext. 208; jessicag@aggressivelist.com)

MarketLab Master File
MarketLab Inc.’s list identifies medical and laboratory equipment buyers from the MarketLab and MarketLab Healthcare catalogs. The count is 36,652 for the last 12 months and 21,511 for the last six months. Customers include laboratory directors and managers, technicians, nurses and other healthcare professionals.
Selections: State/SCF/ZIP
Price: $130/M (last-12-month buyers)
Contact: MeritDirect, Chris Blohm (914-368-1031; cblohm@meritdirect.com)

Momsense E-mail
E-mail addresses are available for 3.2 million mothers who made direct mail and online purchases. The average sale was $50. No telemarketing is allowed. Online registration and surveys are among the sources.
Selections: Hotlines, adult’s/child’s age range, income, Hispanic, affluent families, homeowner, home value, state/SCF/ZIP
Price: $150/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)

In Home Business by Partners Group
This file identifies self-employed individuals with home offices. The monthly hotline count exceeds 300,000. E-mail addresses are available. Direct mail is the source.
Selections: Gender, income, occupation, state/SCF/ZIP
Price: $100/M (monthly hotline)
Contact: List Services Corp., Bonny Rodger (203-791-4447; brodger@listservices.com)

Downloaders
Here's a list of 944,989 consumers who downloaded various online products, including songs, ringtones, screen savers and games.
Selections: Hotline, product, MP3-type device, age, gender, telephone number, state/SCF/ZIP
Price: $115/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; hudes@infinite-media.com)


UPDATED LISTS

CMC Business Opportunity Seekers
This database is now updated weekly rather than monthly. Some 3.6 million names are available; all have bought books and other products or services related to moneymaking opportunities. Sources include the Internet, direct mail, survey data and government records.
Selections: Hotlines, age, ethnicity, gender, household income, lifestyle, state/SCF/ZIP
Price: $95/M
Contact: Key Marketing Advantage, Tara Izzo (203-744-9011; tarai@keymarketingadvantage.com)


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