Listline e-Newsletter 10/01

* October Research List Group
* Summit Business Media
* Accredited SMS Master File
* Nurses’ Opt-in E-mail Addresses
* Hola Subscribers en Espanol
* OSHA Habitual Health and Safety Violators
* Design Toscano
* Short Cuts

LIST MANAGEMENT CHANGES

October Research List Group
MetaResponse Group Inc. was selected to manage 15 October Research Corp. lists of real estate professionals, among them October Research Business postal and e-mail master files, with 126,954 and 130,952 records, respectively. Subscribers, seminar attendees and product buyers are listed. Separate files identify readers of newsletters such as The Title Report, Valuation Review, Real Estate Technology News and Mortgage Law Central. Until now these files had been managed in house.
Selections: Industry, telephone numbers, state/ZIP
Price: $125/M to $325/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)

Summit Business Media
Statlistics will now oversee four magazine subscriber lists for Summit Business Media. The largest, Boomer Market Advisor, has 49,420 names. The other titles are Senior Market Advisor (with 41,678), Benefits Selling (36,119), and Bank Advisor (3,898). Lake Group Media Inc. previously managed these lists of financial professionals.
Selections: Gender, job title, products, state/SCF/ZIP
Sample usage (Boomer Market Advisor): Aspen Publishers, Business Journal Co., GTBK Marketing, Portfolio; (Benefits Selling): Benefits Technologies, Dale Carnegie Training, Forbes Magazine, Rapid Forms
Price: $190/M to $235/M
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; m.fernbach@statlistics.com)


NEW TO MARKET LISTS

Accredited SMS Master File
Carney Direct Marketing Inc. is offering a master file of some 85.2 million cell-phone numbers for text messages. It’s been assembled from data derived from downloads of ringtones, games and cell-phone wallpaper; product and warranty registrations; sweepstakes; and lifestyle surveys. Matching postal addresses and landline telephone numbers are available, along with wireless carrier information.
Selections: Hotlines, adult’s/child’s age, date of birth, ethnicity, gender, heath and fitness, homeowner, household income, investors, lifestyle, mail order buyers, marital status, new movers, opportunity seekers, sports enthusiasts, travelers, state/SCF/ZIP
Price: $245/M
Contact: Carney Direct Marketing, Tiffany Linn (800-240-3349, ext. 102; tiffany@carneydirect.com)

Nurses’ Opt-in E-mail Addresses
This is a list of 886,000 nurses’ e-mail addresses. Most are registered nurses, but the file also identifies licensed practical nurses, nurse’s assistants and other kinds of nurses. Data is derived from state licenses and Web sites and has been enhanced with lifestyle information. A corresponding postal file is available.
Selections: Year of license/issue date, license type/specialties, ethnicity, homeowner, home value, magazine/book buyers, pets, children, telephone numbers, adult’s/child’s age, gender, state/SCF/ZIP
Price: $250/M
Contact: SK&A Healthcare Information Solutions, Tom McCulloh (800-752-2620; tmcculloh@skainfo.com)

Hola Subscribers en Espanol
This file names 696,000 who’ve subscribed to Spanish-language publications during the last 12 months. Readers of entertainment magazines, newspapers and sports magazines are listed.
Selections: Monthly hotline, age, income, mail order buyer, gender, marital status, presence of children, homeowner, credit card, state/SCF/ZIP
Price: $90/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; pkagan@beachlistdirect.com)


NEW COMPILED LISTS

OSHA Habitual Health and Safety Violators
Some 134,846 companies that have been cited for violations by the federal Occupational Safety and Health Administration are identified here. The firms listed allegedly committed one or more violations on at least two separate occasions. Individual contact names are not available for all records. Inquiries for telemarketing will be considered. The file was compiled from public records by OSHA Data Information Services.
Selections: Inspection open/close date, SIC code, habitual violator hotline, safety/health code violations, most recent inspection, comprehensive/partial inspection, complaint, planned, number of violations, fine amount, state/SCF/ZIP
Price: $140/M
Contact: Key Marketing Advantage, Eva Perretti (203-744-9011; evap@keymarketingadvantage.com)


NEW SELECTS

Design Toscano
Belardi/Ostroy has made several new selection categories available on Design Toscano’s catalog file. They are outdoor furniture/garden; indoor furniture/home décor; gifts; and apparel/accessories. Products sold include sculpture replicas and architectural artifacts, hand-carved furniture, suits of armor and swords. A total of 203,342 customers are identified; average age is 40, annual household income about $75,000. A typical sale ran $135.
Additional selections: Purchase amount ranges, hotlines, gender, product, state/SCF/ZIP
Sample usage: Fabulous Furs, International Male, What on Earth, Wine Country Gift Baskets, Art Institute of Chicago, March of Dimes, Museum of Modern Art, Smile Train, Southwest Indian Foundation, Special Olympics, Betty’s Attic, Gadget Universe, Hammacher Schlemmer, Heartland America, Herrington, Infinity Resources, Johnson Smith Co., Thompson & Co., Uno Alla Volta, Alsto’s Catalog, Brushstrokes Fine Art Inc., Expressions, Jackson & Perkins, Lamps Plus, Pacific Spirit, Pyramid Collection, Restoration Hardware, Signals, Smithsonian Catalogue, Sturbridge Yankee Workshop, Condé Nast, MBI Books Division, Millennium Direct Inc.
Price: $115/M
Contact: Belardi/Ostroy, Antoine Smith (212-381-1755; antoines@belardiostroy.com)

Short Cuts
Direct Media Inc. has partnered with YourAmigo Ltd., a search-marketing services firm. The arrangement will allow DMI to offer clients search-engine optimization and other Internet media services.


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