Listline e-Newsletter 10/03
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Beadwork, Interweave Knits/Piecework
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Love of Quilting Magazine
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American Blinds, Wallpaper and More
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Get Me the Car Applicants
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RedEnvelope
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Incisive Media Legal E-mail Master File
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Introducing Gus Zucco of Dunn Data Co.
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Short Cuts
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Editor's Note: Check Out the New Chief Marketer Network
LIST MANAGEMENT CHANGES
Beadwork, Interweave Knits/Piecework
Interweave Press picked Millard Group Inc. to manage lists of
subscribers to Beadwork, Interweave Knits and Piecework magazines.
Counts for these titles range from 12,103 to 64,671. RMI Direct
Marketing previously handled these files. New lists for similar titles
have been released as well.
Selections (depending on file): Age, ethnicity, gender, home address,
household income, number/presence of children, occupation,
state/SCF/ZIP
Sample usage (Beadwork): All American Crafts, Bead & Button, Annie's
Attic, Simply Beads, Craft Report, North American Affinity, Oriental
Trading Co. (Interweave Knits): Simple Beads, Annie's Attic, Crafts
Report, Herrschners, Lyon Brand Yarn, Knit ‘N Style, Mary Maxim,
Pattern Works (Piecework): Hoffman Media, House of White Birches,
Potpourri
Price: $100/M
Contact: Millard Group Inc., Allison O’Neil (603-924-9262, ext. 2145;
aoneil@millard.com)
Love of Quilting Magazine
New Track Media has chosen List Services Inc. to manage as list of
215,306 subscribers to Love of Quilting Magazine. The majority are
homeowners, women who are married with children. About 75% of these
individuals have attended college. Their median household income is
$71,400. Allmedia Inc. was the former manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Belvoir, CK Media, Clotilde Inc., Doubleday Entertainment,
House of White Birches, Meredith Corp., Nancy’s Notions, Quilting
Association
Sample tests: Atlanta Sewing Center, Henry Ford Museum, Orlando
Needlework Show, Quilting Arts Magazine
Price: $95/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; nserendensky@listservices.com)
American Blinds, Wallpaper and More
Statlistics has been appointed list manager for American Blind and
Wallpaper Factory Inc. Its list identifies more than 125,000 buyers from
the last 12 months and 303,823 last-24-month buyers. A typical customer
is 48 years old and has a $75,000 household income. The average order
was $176 for wallpaper, fabric, blinds, shades, curtains, draperies,
hardware, area rugs and custom framed artwork. Millard Group Inc. used
to manage this list.
Selections: Hotlines purchase amount ranges, adult’s/child’s age,
gender, income, lifestyle, multibuyers, last purchase, state/SCF/ZIP
Sample usage: Better Homes & Garden Books, Carl Bloom Associates,
Constructive Playthings, Cottage Living, Country Living, Crate and
Barrel, Garden’s Alive, Heartsong Books, Home Depot, Improvements,
Lillian Vernon, Linen Source, Lumber Liquidators, Pacific Coast Feather
Co., Petals, Plow & Hearth, Room for Color, Shades of Light, Spring Hill
Nurseries, Sturbridge Village, Through the Country Door, Touch of Class,
Williams Sonoma Home Catalog
Price: $110/M (last-12-month buyers)
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)
NEW TO MARKET LISTS
Get Me the Car Applicants
Some 500,000 consumers who went online to search for automotive
financing are named on this postal file offered by GT List Services.
About 70% are men. E-mail addresses are available. Carloans.com is the
source.
Selections: Monthly hotline, telephone numbers, gender,
state/SCF/ZIP
Price: $100/M
Contact: GT List Services, Oney Currithers (845-918-1012; oneyco@optimum.net)
UPDATED LISTS
RedEnvelope
Belardi/Ostroy is renting RedEnvelope’s catalog file again. A total of
659,186 buyers are available. The average order was $92 for home décor,
jewelry, gifts, plants and flowers. This file had been off the market
since April.
Selections: Purchase amount ranges, last purchase, hotlines, product,
source, enhancements, gender, state/SCF/ZIP
Price: $120/M
Contact: Belardi/Ostroy, Kathy Hermann (212-381-1724; kathyh@belardiostroy.com)
Incisive Media Legal E-mail Master File
The count has more than doubled for this master file from Incisive Media
Ltd., according to Lake Group Media Inc. The file identifies 244,513
legal professionals. It contains book buyers, names generated from
Law.com and subscribers to regional and national newsletters, newspapers
and magazines. It includes subscribers to such titles as American
Lawyer, Corporate Counsel magazine and The National Law Journal. The
unit of sale ranges from $150 to $700.
Selections: Publication, area of practice, gender, state/SCF/ZIP
Price: $350/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; paige.mckiernan@lakegroupmedia.com)
MEET THE BROKER
Introducing Gus Zucco of Dunn Data Co.
This week, Meet the Broker features Gus Zucco, who talks candidly about
his personal challenges and starting over. He's counting on making a
comeback by focusing on lead generation and search engine marketing. For
more, click here (directmag.com/meet_the_broker/1002-gus-zucco).
Short Cuts
American List Counsel Inc. will be closed Oct. 3 for its annual
meeting.
Editor's Note: Check Out the New Chief Marketer Network
Starting next week, everything changes. Everything online for
Chief Marketer (chiefmarketer.com), Direct (directmag.com),Multichannel
Merchant (multichannelmerchant.com) and
Promo (promomagazine.com)
that is.
Starting Oct. 6, be sure to check out our newly relaunched Web sites.
We've redesigned all our online properties with you, the reader, in
mind. The sites will be easier to use, and offer an integrated mix of
content from all the titles in our newly christened Chief Marketer
Network.
In addition to the mix of news, case histories, campaign updates and
Q&As you've come to know and love, we've also added a host of new
features. Check out the Big Fat Marketing Blog, which will offer daily
posts from the editors of all our publications. Tell us what you think
on our new Chief Chat forums. And if you've ever wondered about the
faces and voices behind the words, take a look at our soon to debut
video Q&As and blogs.
Come on by to our grand opening next week and let us know what you
think.
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