* International Masters Publishers
* Managing Automation
* Peak Medical Benefit Policy Buyers
* Spin-Off
* Helping the Handicapped
* Online Privileged Unsecure Credit Card Applicants
* List Prices Down, Worldata Says
* Direct Mail Testing Today is So Much "One and Done"
* Editor's Note: Check Out the New Chief Marketer Network

LIST MANAGEMENT CHANGES

International Masters Publishers
Specialists Marketing Services Inc. was chosen to manage a portfolio of 14 lists for International Masters Publishers Inc. IMP’s master file names 985,191 continuity club members. There are also separate lists of classical music, computer, cooking, health and spirituality product buyers. The sources are direct mail (80%) and insert media (20%). Direct Media Inc. previously held this account.
Selections: Hotlines, gender, dollar amount, age, income, product, state/SCF/ZIP
Sample usage (master file): Massey’s Credit, Highlights for Children, National Geographic, Lipenwald Inc., MBI Inc., Consumers Union, Frank Cawood & Associates, Publisher’s Clearing House, Time Warner Inc., TV Guide, Columbia House, Doubleday Book Club, Doubleday Entertainment, Handyman Club of America, Harlequin Direct, North American Affinity, Stratford Career Institute, Stowers Invitations, Omaha Creative Group Inc., Swiss Colony Inc., San Diego Zoo, Covenant House, Dr. Leonard’s Healthcare, Fingerhut Direct Marketing, Oriental Trading Co., Seventh Avenue, Collections Etc., Creating Keepsakes
Price: $105/M
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano (201-865-5800, ext. 2204; maryamon@specialistsms.com)

Managing Automation
Lake Group Media Inc. is now the exclusive manager of this list. Managing Automation magazine’s 88,973 subscribers—executives, financial and information technology professionals—are interested in manufacturing and automation. The file had been co-managed with MetaResponse Group, which continues to co-manage other lists for Thomas Publishing Co.
Selections: Telephone numbers, job function, number of employees, primary business, SIC code, telephone numbers, one per company, business activity, product planning, state/SCF/ZIP
Sample usage: Advanstar Communications, ATX West Show, Automation Technology Expo, Automotive News, California Institute of Technology, Canon Communications, CFO Magazine, Chemical Processing Magazine, CIO Magazine, Computerworld, Conference Board, Control Design, Crain Communications, IDC Ltd., Information Week, ISA Online, Kiplinger Washington Editors Inc., Microsoft Business Solutions, NASA Tech Briefs, Oracle Corp., Reed Exhibition Cos., Supply Chain Systems, The Wall Street Journal, West Pack
Price: $150/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; daniel.grubert@lakegroupmedia.com)

Peak Medical Benefit Policy Buyers
GT List Services is the new manager of this list naming 776,915 consumers who bought a medical benefits package. The unit of sale ranged from $300 to $500. Direct mail and telemarketing are the sources. Listdata Management Services Inc. formerly managed the file.
Selections: Monthly hotline, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: GT List Services, Oney Currithers (845-918-1012; oneyco@optimum.net)


NEW TO MARKET LISTS

Spin-Off
Millard Group Inc. offers a list of 16,646 subscribers to Spin-Off magazine from Interweave Press. Readers (90% of them women)—from beginners to experienced spinners—have an interest in handspun yarns.
Selections: Age, gender, ethnicity, home address, household income, number/presence of children, occupation, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Allison O’Neil (603-924-9262, ext. 2145; aoneil@millard.com)

Helping the Handicapped
Vayan Marketing’s list identifies 668,271 who made donations in the last 12 months to organizations that help disabled persons. They responded to appeals for funding education facilities, tutors, rehabilitation centers, job training and programs that support the blind, deaf, autistic and paralyzed. Direct mail and the Internet are the sources.
Selections: Hotlines, age, gender, income, homeowners/renters, ethnicity, religion, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; rosannes@trinitydirect.com)

Online Privileged Unsecure Credit Card Applicants
This is a file of consumers who applied for loans up to $1,000 or responded to offers for a catalog credit line. Nearly 70,000 names are listed. Inquiries for telemarketing will be considered. The source is the Internet.
Selections: Monthly hotline, age, gender, income, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., Joel Volz (954-484-5478; joel@listdata.com)


IN THE NEWS

List Prices Down, Worldata Says
List prices in all categories declined for the first time since Worldata’s List Price Index started 20 years ago. Business e-mail lists dropped an average $12/M and are now at $293/M, down 6.8% from last year. For more, click here (directmag.com/news/worldata100708).


LIST TALK

Direct Mail Testing Today is So Much "One and Done"
By Tom Mack Jr.
Today, Direct Listline debuts List Talk, a new weekly feature offering opinion and commentary from list industry professionals. We kick things off with Tom Mack Jr. of Infocore, who shares his thoughts on why mailers should test a list more than once. Click here (directmag.com/disciplines/lists/1006-direct-mail-testing) for the story.


Editor's Note: Check Out the New Chief Marketer Network
Starting this week, everything changes. Everything online for Chief Marketer (chiefmarketer.com), Direct (directmag.com), Multichannel Merchant (multichannelmerchant.com) and Promo (promomagazine.com) that is.Be sure to check out our newly relaunched Web sites. We've redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.

In addition to the mix of news, case histories, campaign updates and Q&As you've come to know and love, we've also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you've ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.

Come on by to our grand opening next week and let us know what you think.