* My Company Today
* Financial Assets Group Investors
* Boca Java Gourmet Coffees and Teas
* MoneyNews Subscribers
* Stringing Magazine
* Total Health Supplement Buyers
* Schwan’s Home Delivery Food Service PIP
* Gardens Alive Blow-in Programs
* Editor's Note: Check Out the Chief Marketer Network

LIST MANAGEMENT CHANGES

My Company Today
DirectInnovations Inc. now manages a file of newsletter subscribers for MyCompanyToday.com. About 80% of the 142,403 listed are company owners or presidents. Postal and e-mail addresses are available in separate segments. MeritDirect had been handling this account.
Selections: Business/industry type, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $110/M (postal addresses); $175/M (e-mail addresses)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)

Financial Assets Group Investors
GT List Services was tapped to oversee this list of 968,348 stock and mutual fund investors. About 90% are men. Telephone numbers are offered. Direct mail is the source. Listdata Management Services Inc. was the former manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: GT List Services, Oney Currithers (845-918-1012; oneyco@optimum.net)


NEW TO MARKET LISTS

Boca Java Gourmet Coffees and Teas
This file names 118,611 Boca Java Corp. continuity club members from the last 12 months; another 217,280 who were members over the past 24 months are listed as well. An average customer is 38 to 42 years old and has annual income of $90,000 or more. Direct mail and the Internet are the sources.
Selections: Hotlines, product, introductory buyers, state/SCF/ZIP
Price: $100/M
Contact: Specialists Marketing Services Inc., Theresa Horn (201-865-2619, ext. 2619; thhorn@specialistsms.com)

MoneyNews Subscribers
Nearly 92,000 MoneyNews subscribers are identified on this postal/e-mail list from NewsMax. More than 80% reportedly are accredited investors with a net worth of $1 million or better. Most readers are at least 55 years old. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $275/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)

Stringing Magazine
A total of 15,435 subscribers to Stringing, a magazine published by Interweave Press, are listed here. The file includes readers interested in jewelry making as a hobby and for business purposes. Ninety percent of those on the file are women.
Selections: Age, gender, ethnicity, home address, household income, number/presence of children, occupation, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Allison O’Neil (603-924-9262, ext. 2145; aoneil@millard.com)

Total Health Supplement Buyers
Macromark Inc. has a list of 9,504 who responded to dietary supplement offers. Items purchased include colon cleansers, herbal sleep aids, weight loss and sexual potency products. Customers paid $30 to $90 by credit card for a 30-day supply. Segments with postal addresses and telephone numbers are available. Sales were generated via the Internet, radio and space ads.
Selections: Gender, state/SCF/ZIP
Price: $125/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)


INSERT MEDIA

Schwan’s Home Delivery Food Service PIP
Intellivent Group is starting a package insert program for its Schwan’s food service division. It delivers more than 3.8 million packages of frozen foods monthly to residences. A typical customer is a married 38-year-old female homeowner who earns $62,000 a year. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches; they’ll be placed inside a 6- by 9-inch envelope. Inquiries will be considered for inserts heavier than a quarter-ounce. The minimum test quantity is 250,000.
Price: $75/M
Contact: Intellivent Group, Christine Churchill (212-551-1065; cchurchill@intelliventgrpcom)

Gardens Alive Blow-in Programs
Test quantity requirements have been eased for seven Gardens Alive catalog blow-in programs managed by ALC Insert Media. Mailers no longer will be required to take full drop quantities. Inquiries will be considered for tests ranging from 200,000 to 500,000. This applies to the Audubon Workshop, Breck’s Dutch Bulb, Gardens Alive, Gurney’s Seed & Nursery, Henry Field’s Seed & Nursery, Michigan Bulb and Spring Hill catalogs.
Contact: ALC Insert Media, John Toscano (914-524-5254; john.toscano@alc.com)


Editor's Note: Check Out the Chief Marketer Network
Starting this week, everything changes. Everything online for Chief Marketer (chiefmarketer.com), Direct (directmag.com), Multichannel Merchant (multichannelmerchant.com) and Promo (promomagazine.com) that is.Be sure to check out our newly relaunched Web sites. We've redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.

In addition to the mix of news, case histories, campaign updates and Q&As you've come to know and love, we've also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you've ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.

Come on by to our grand opening next week and let us know what you think.