This Just In
B-TO-B: Are you ready for lead nurturing 2.0?Lead nurturing is a great way for business-to-business marketers to make the most of every opportunity and lower the cost of sales. But the process has... |
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Lists & Data Archives
Broker Roundtable: Are mobile lists starting to make an impact on the rental market?
This week’s question: Are mobile lists starting to make an impact on the rental market? Is there much interest in them from mailers, and are they having any impact on more traditional postal or e-mail files?...
New Privacy and Data Security Issues You Must Consider
Effective cross-channel marketing requires data. You need data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings to the right customer, and to improve customer service. Aggregating and integrating all this information, however, is complex and even risky. ...
The Biggest Threat to Direct Mail: The U.S. Postal Service
Direct mail’s greatest danger is not the advent of e-mail, Web sites, paid search or banner ads. In fact, integrating online media into the mix helps ensure direct mail response....
Broker Roundtable: How are brokers coping with fewer new lists on the market?
This week's question: How are brokers coping with fewer new lists regularly coming into the market? ...
The Cost of Promotional Discounts
Free Shipping! $10 Off! 10% Offer! Free Gift with Order! Promotions like these are common today. They are a growing part of any print and online marketing program, used to drive Web traffic and increase revenue. But do you know the true cost of these promotions and their impact on your bottom line? ...
Opt-in List Prices Falling: Worldata Index
Permission-based consumer and business e-mail list prices have fallen significantly while most categories have remained relatively stable, according to Worldata’s Summer 2010 List Price Index....
Broker Roundtable: What Effect Do You Think Cutting Saturday Mail Delivery Might Have on the Industry?
This week's question to the broker roundtable: What effect do you think cutting Saturday mail delivery might have on the industry?...
The New Hotmail – Clean Sweep for Good Senders
Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft's Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You'd be hard pressed to find a subscriber list that doesn't contain a significant portion of Hotmail or related domain e-mail addresses. ...
Broker Roundtable: What's the Biggest Change You’ve Seen to the Profession in the Past Five Years?
This week’s question to the broker roundtable: What's the biggest change you have seen to the brokerage profession in the past five years? What newer skills are needed to succeed? Our current panel features Geoff Batrouney of Estee Marketing Services Inc., Joe Borelli of Borelli Direct Marketing Inc., Greg Branstetter of Hippo Direct, Mary Ann Buoncristiano of American List Counsel, and Heather Cantley of Infocus Marketing. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)...
No Customer Service? No Results
When someone who works in marketing has a bad customer service experience, it’s ugly. But when someone who works in marketing—and has a marketing column—has a bad customer service experience, it’s a new article....
