This Just In
List Prices Drop Across The Board: WorldataMailing list prices dropped during spring 2009 across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year price and percentage decline, according to the most recent List Price Index from Worldata... |
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Lists & Data Archives
Marketing the Social Way
This is probably one of the most exciting times in history to be in the direct marketing industry....
Direct Mail Incentives: Are they Worth It?
So? How badly to you want to grow and/or update or your customer database? Yeah, me too. But I just lost a battle that's going to significantly cost me new subscribers. It's a battle that could cost you too....
Insist on Clean Data Above All
What's important when you're planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you're concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using....
Direct Mail Starting To Show Signs of Life
If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support....
Direct Group, Par Agree to Share Data
Direct Group, a direct marketing services company, has signed an agreement with Swedish data company Par to offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them. ...
Economic Outlook: Turning the Corner in Catalog Sales
I think most catalogers are relieved with how the holiday season ended. It appears we have turned the corner....
Resolve to Market More Intelligently in 2010
It's the start of a new year, so its time to consider marketing resolutions. What are you doing to keep up with the challenge of staying ahead of your customers?...
Look for More Data Diversity in the Years Ahead
There's been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change. ...
Observation Is Key to Marketing Success
Sherlock Holmes once pointed out that Dr. Watson saw things but did not observe them. He did not consciously note facts from the range of things his eyes passed over every day. ...
Frandata Names O’Briant
Frandata, a list company specializing in the \franchise industry, has named Kevin O'Briant as an analyst....
