This Just In
List Prices Drop Across The Board: WorldataMailing list prices dropped during spring 2009 across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year price and percentage decline, according to the most recent List Price Index from Worldata... |
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Lists & Data Archives
Listline e-Newsletter 7/1
List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager...
You May Be Ready but Your Audience Might Not Be
Back in February, we all had to sit through those ominous commercials about the digital conversion telling us our life’s media blood would be sucked into a big black hole if we didn’t immediately run and buy a converter box. Whew! Then we got a four-month reprieve to sit through more ominous commercials. Well, a new study finds that over 2 million households never got the word. And, by the time you read this article they’ll be sitting in front of their big black-holed TVs and frantically re-positioning those rabbit ears to no avail. ...
How Relevant Is Your Mailing List?
How relevant is your mailing list? What is on your file? Are you making it work for you the best way possible? These are all questions mailers -- and the managers that represent them -- should be asking. In today's struggling economy, it is important to make one of your company's biggest assets, your mailing list, work for you....
Why Mailing Smarter is More Crucial Than Ever
Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today's challenging marketing environment. ...
Is Multicultural Marketing an Answer for an Adverse Market?
How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater now? What can you do to raise your response level? These are all good, challenging questions that are actually easy to answer....
In Campaign Creative, Do What Works Best for You—And Not Them
Back then, you and I may have met. ...
Reconstruct Your Target Market for the Recession
Marketers had better start asking their customers and prospects what advertising medium they prefer. They'll code their lists appropriately and improve their readership--and ultimately, their bottom line....
The Quest for Better Datacards
Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year's model. Of course, the "old" information doesn't quite satisfy the consumer. Who wants to read about last year's model? ...
Small Changes and Planning Can Make Your Expires Work
Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer's first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?...
Tips of the Trade: The Rules of E-Mail and Direct Mail Differ
I'm very bad about getting my mail. ...
