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Dos and Don’ts in Today's Canadian List MarketMarketing into Canada can mean adding an ideal test market to your direct mail efforts. With a population of over 30 million people, Canada can be a great market opportunity for US marketers... |
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Lists & Data Archives
The Increasing Value of Online Generated Databases
Online generated databases are becoming more robust with the information they capture, simply from the questions they ask consumers. And due the sheer volume of online activity these general and specialized databases continue to grow...
Dos and Don’ts in Today's Canadian List Market
Marketing into Canada can mean adding an ideal test market to your direct mail efforts. With a population of over 30 million people, Canada can be a great market opportunity for US marketers...
Tips For a Winning E-Mail Strategy
Well, it's official. We're in a recession. And whether or not this groundbreaking "news" comes as an actual surprise to anyone, e-mail marketing is increasingly the solution to tight marketing budgets and a CMO who likes high ROI numbers...
FTC Tightens Noose on Telemarketing
New restrictions being imposed on commercial and fundraising telemarketing by the Federal Trade Commission require consent prior to making outbound calls involving pre-recorded messages. ...
Don't Be Scared: A Commercial List Use Primer for Fundraisers
The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy...
A Crash Course on Postal and E-mail List Testing
Give a pop quiz to most direct marketers on postal list testing and you'll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and the score may be entirely different...
What Has Your List Done For You Lately?
It's an age-old discussion that began back when the cavemen kept lists of who purchased their wheels from Stone Age Catalog. What do I do with my names now that I have some? ...
DMA Hails Do-Not-Call Cleanup Plan
The Direct Marketing Association today praised the Federal Trade Commission’s plan to improve the accuracy of its Do-Not-Mail Registry. ...
Database Predicts Response for TV Commercials
TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials....
Text Messaging – An Alternative Marketing Channel
We've all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren't quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it...
