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Lists & Data Archives
Broker Roundtable: What Can We Expect from Congress?
This week's question: With a new Congress coming in, what kind of legislative climate you expect in terms of privacy, do-not mail laws etc.? What will that mean to business? ...
New Credit Card Holder Lists Still a Good Bet
A few years ago, when there were 7 billion credit card solicitations being mailed, one of the core types of lists being used was recent credit card issues....
Broker Roundtable: Incorporating Social Data Into Lists
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community....
Broker Roundtable: Hot List Segments for 2011
This week’s question: What list segments are likely to be hot in 2011 and why?...
Plan for the Future With Basic Direct Mail Analysis
Where are you going next year? What direction do you want to take your business? Before you sit down to put together next year's direct marketing plan, take a look at where you have been and what you have done....
Broker Roundtable: Will a new Postmaster General change anything at the USPS?
This week's question: Will the presence of a new Postmaster General change anything? Does anybody expect any dramatic difference from how the USPS was under Jack Potter? ...
Good Service Key to Winning Back Customers
If you're an e-tailer sending out coupons via e-mail, thanks to friends forwarding to friends, you really never know who might end up taking you up on that offer. ...
Broker Roundtable: Health-Related Lists in an Aging Society
This week's question: As the general population continues to age, will health-related lists become more important?...
CM Listline: Truly Christmas Lists
What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?...
Five Tips to Freshen Your Loyalty Program
A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever. ...
