Direct Group, Par Agree to Share Data

Direct Group, a list and direct marketing services company, has signed an agreement with Swedish data company Par to offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.

Terms were not disclosed.

Direct Group said this agreement will give its clients access to Par’s EuroContactPool database, providing companies access to European data that adheres to all the differing data regulations across the UK and continental Europe.