Lists & Data Archive
Text, Online Behavior Often Overlooked Sources Of Data
While purchase and demographics data are quantifiable, customer feedback is less readily crunched. But a white paper from IBM suggests analyzing what your customers are saying could open up the benefits of data mining to a wider range of departments....
Datacard Quality on the Upswing
Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark....
Broker Roundtable: What's the Biggest Threat of 2011?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?...
How Do You Audit Your Data?
Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know? ...
ASPCA Cuts Churn By Updating E-Mail Addresses
Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors. “People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be. As a result, the ASPCA saw an 18.5% churn rate within its email file, somewhat higher than the 17% standard for nonprofits, according to 2010 research from M+R Strategic Services and NTen. ...
Broker Roundtable: Incorporating Social Data Into Lists
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community....
Legal Data Watch: Behavioral Targeting Hot Topic For Next Congress
For many years, direct marketers have been wary of legislation that could restrict their use of data. Among the most recent potential developments are behavioral targeting or do-not-track proposals. These could curb marketers’ abilities to track consumer behavior and clicks online so they can send prospects highly targeted offers. Chief Marketer recently spoke with Jerry Cerasale, senior vice president of the Direct Marketing Association, for an outlook about this kind of legislation in the 112th Congress....
Dog Days of Summer
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot...
Listline e-Newsletter 9/11
American List Counsel is now managing this file, which names 980,324 direct mail-sold subscribers. Worldata was the previous manager...
Listline e-Newsletter 9/10
Direct Media Millard has won management of this file which names nearly 11.8 million individuals sourced from questionnaires. List Services Corp....
Listline e-Newsletter 9/9
More than 11.8 million individuals are named in this enhanced file....
Listline e-Newsletter 9/3
During the second quarter, 4,217 direct mail-sold individuals bought health supplements...
Listline e-Newsletter 9/2
Infocus Lists has taken over management of this file which names 14,260 medical professionals. The file was previously managed in-house...
Listline e-Newsletter 9/01
Chilcutt Direct Marketing is now managing this file which names 94,254 last-12-month inquirers...
Listline e-Newsletter 8/31
This file names 210,404 online-sourced business professionals...
Listline e-Newsletter 8/27
Adrea Rubin Marketing Inc. has won management of this file offering 372,519 individuals sourced from retail point of purchase...
Listline e-Newsletter 8/25
True North List Marketing has assumed management of this compilation naming 329,274 federal contractors. Bethesda List Center Inc. was the previous manager...
Listline e-Newsletter 8/24
All Access Mailing lists LLC has won management of this file naming more than 3.5 million technology professionals. L.I.S.T. Inc. was the previous manager...
Listline e-Newsletter 8/20
True North List Marketing has taken over management of this compilation naming more than 4.6 million U.S. companies. List Services Corp. was the prior manager...
Listline e-Newsletter 8/19
Interactive Marketing Solutions has taken over management of this file which names 451,000 last-12-month discount club members...
Listline e-Newsletter 8/18
Infocus Lists has won management of this file which names 13,604 professionals at nearly 3,000 institutes of higher learning...
Listline e-Newsletter 8/13
Named here are 60.5 million cell phone users who've consented to receive text messages...
Listline e-Newsletter 8/12
Direct Media Millard has won management of these files, which name 430,338 and 227,649 buyers respectively. Belardi Ostroy was the previous manager...
Listline e-Newsletter 8/11
This file offers 173,338 direct mail-sold subscribers, 97% of whom are female...
CM Listline: Back to School
Today's Students Need More than backpacks and binders. They're mobile and they know how to leverage technology in ways many chief marketers have yet to...
