Valassis Brings List Management In-House

Valassis will bring management of its Valassis Lists products in-house, the company announced on Monday.

The files, which are managed by American List Counsel, will be under ALC’s control until March 5. Valassis offers mailings lists with 151 million addresses.

The company’s lists and services include the Valassis Enhanced National Database (resident occupant list); Valassis New Movers; Valassis New Construction, Carrier Route Boundary; Targeting Demographics; Intelligent Prospect Models; and others.

Valassis will continue to utilize its existing fulfillment company, NFocus Consulting, Inc. as a fulfillment and technology partner.