Tracking Top Shoppers

Q: ‘Do you know your best customers?’ Retailers said they…

It's no wonder more than a third of retailers don't know who their top shoppers are: Half of those questioned in a recent poll don't have a single individual who's responsible for maintaining customer information.

They understand the value of that data, though: 76% said segmentation was essential for winning and keeping good customers. One out of five felt they could do basic analysis but didn't have the tools for anything more sophisticated.