Letters to the Editor
My guess is that Dansko's original ad would outpull the makeover if both were placed in a women's magazine (The Makeover Maven, July). Manny Gonzalez...
Shopping List
When it comes to choosing business-to-business media, it's useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward....
Virtue Is Its Own Reward? Says Who?
Not since Ponzi have so many “rewards” programs blossomed in our midst. The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary....
Can't Happen Here? Don't Be So Sure
On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the...
Big Dreams
Having trouble sleeping can make a person feel desperate. And when you're desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants...
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider's clients. ...
Work E-mails That Say I am Lame
At the risk of offending some readers and others who hold the power to adversely affect my standard of living, it's time to point out some e-mail writing...
Letters to the Editor
MIXING IT UP Always enjoy Tom Collins' Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture [for April's Breville makeover],...
It's ChicBut What's It About?
Quick! What's that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What's...
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond....
Bridging the Gap
As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn't being filled by either the Internet Yellow Pages providers or traditional search engines....
A Tale of Genuine Snail Mail
Somewhere, a list manager is being flogged. No, no, hold your sympathy. There's no need to stay the hand that chastises someone who rented a 30-year-old...
The Rookies
August is here time for the List Vision conference and Direct's annual list roundtable. And we've got a treat for you this year. Guess what our panelists...
Analytic Prescription
Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains...
Royal Treatment
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies...
Travelzoo Ups Search ROI
Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North...
Sis-Boom-Bah Again
As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers....
How're We Doing?
Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would...
Sending Out an RSS
With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets....
Who Are You?
Do you fancy yourself a obsessed with making your children all they can be, before they're even potty trained? Or maybe you're Ms. Independent, a woman...
The Upstarts
Each year, Direct gathers a roomful of list industry professionals to discuss the ins and outs of the brokerage and management world. Our panels typically have consisted of the “old guard,” a.k.a. veterans with many years of experience in the trenches. But for this year's event, we decided it was time to hear what the next wave had to say....
Mail Call
Here's the mail, it never fails. It makes me want to wag my tail. When it comes, I want to wail maaaaaiiill!!!! Joe and Steve, Blue's Clues OK. Not really....
Parents Go for Soft Sell
A magazine's editorial staff knows better than anyone what makes a publication great. It's no surprise, then, that a new subscription-building package...
Exciting and New
Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential...
Listline
NEW LISTS Gevalia SOHO Continuity Buyers Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker...
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