A Day of Giving
Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year'sCreateAthon. The event founded by Cathy...
Get 'Em Talking
Everyone knows what word-of-mouth marketing is, but do they know how to make it work for their organization? The mission of Beyond Buzz: The Next Generation...
Making the Right Turns
Prominent attorney James Humes once observed that “the art of communication is the language of leadership.” In other words, skilled communicators must convey their personal warmth, knowledge and can-do spirit to guide and inspire others....
What Is It?
Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?...
Get Real!
The National Association of Realtors claims more than 1.3 million members. To hear Lois K. Geller tell it, when she moved her direct marketing agency...
CORRECTION
The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item....
E-mail's Metrics Mess
E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don't measure anything meaningful at all about their e-mail campaigns, according to two recent studies....
TSW Seeks MHITD*
A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software....
Put a Lid on This Can of Worms
Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the “You Can Spam Act.” Now it looks as if Congress may be listening....
Price Check on Aisle 12
Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could...
Mobile Action Heroes
If David Hasselhoff downloads videos to his mobile, we know what's at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini...
Moving Pictures That Move Product
When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two...
Grape Expectations
Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers....
The Better Newsletter
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it...
Serious Games
According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,...
Simple, Sturdy and Stylish
Some direct marketers who deal with a variety of craftspersons might grumble that they don't always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com...
See You in December
Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during...
Walking the Walk
Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI....
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com's e-mail newsletter....
The More The Merrier?
Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts....
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,...
Small World
What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a...
KEEP 'EM COMING
For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren — particularly those that are specialized — the waters are a little more shallow. Business customers tend to be fewer in number, meaning each is extremely valuable. You don't want to lose even one....
Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today's market....
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 Next»
