E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party...
LEGAL ACTION
Toys `R' Us Dumps Coremetrics TOYS `R' Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing...
Toysmart's Other Suitor
Digital Research would use e-tailer's database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has...
Making a Difference
CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? "Like a Prayer?" Pepsi didn't have...
Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the...
Rumors of Direct Mail's Death...
Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler's most recent Communications Industry Forecast are...
Cover-ups
IF THIS ISSUE'S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to - well, to other things. Some coverings might...
L.L. Bean Sued Over Online Taxes
A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through...
MediaOne to One
Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative...
College Students
RECENT SURVEYS of college students conducted by Louis Harris and Associates and Opinion Research Corp. demonstrate just how much college students have...
Name Your Retention Tool
Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that's made direct marketing innovation its stock...
Best of Breed
MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links...
DMer ON THE STREET
Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected...
BACK-TO-SCHOOL PROMO
Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success...
Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring...
Marketing Jumpstart
Microsoft's acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as...
Suite Dreams
The Rio, a Las Vegas hotel, offers perks to lure gambling's elite THE SEARCH for a true one-to-one marketing program has ended in Las Vegas. The catch...
SPEED or SCOPE
The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation...
people
Interface Software, Oak Brook, IL, hired Alec Wilson as vice president of worldwide sales and Mark Crosbie as vice president of software development....
Complementary Medium
Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,...
One of a Kind
New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service...
Auction Sites Kill Sale of Response File
Yahoo!, eBay say Market Logistics Groups' offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt...
You Must Consider THIS
10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted...
LIST LEADER
Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association's List & Database Council, New York.Kurtz,...
HealthCentral to Buy DrugEmporium.com
HealthCentral.com will expand its reach in the online pharmaceutical market by acquiring DrugEmporium.com, an online subsidiary of Drug Emporium Inc.,...
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