Gobbling It Up
FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started...
Lookee Here - or There, or There...
I FOUND THIS MISSIVE in the Pushing the Envelope mailbag a few months back:Here's an idea for your column, inspired by the "Best of Spring" digest-size...
people
Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,...
LITIGATION
Toysmart Settles With FTC TOYSMART'S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer's customer information...
Cease-fire
MAPS agrees that Yesmail's no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse...
DIMENSIONALS
Stuck-Up Marketers A RECENT MORNING'S mail brought a rather chilling surprise: a pre-pinned voodoo doll."Horrors!" we thought. "Did our last database...
Bertelsmann A.G. to Buy CDnow
BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141...
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU'RE GOING to solicit and use e-mail addresses, you'd better do it right. In the United States,...
SPIRAL MARKETING
Friends Who Shop Together... SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to...
Anti-Spam Legislation Moves to Senate
The U.S. House of Representatives approved a bill last month that tightens government control over unsolicited commercial e-mail. The legislation would...
POLICY SHIFT
Insurance marketers turn to the Web to explain - and sell - their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?...
Money Shot
WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and...
BOOKSHELF
A Guide to Net Marketing A NEW BOOK, "Internet Direct Mail: The Complete Guide to Successful E-Campaigns," aims to instruct DMers ranging from beginners...
The List-less Customer Database
Targeting a customers' needs can improve a company's opportunities MOST OF US have been involved in the planning, development and/or use of at least one...
Direct Media Holds 25th Annual Co-op
Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors...
Test Cell Traps
How to determine exactly what you're testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining...
DMI Debuts Business Mailers Alliance
Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The...
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data...
Top Sites for a Well-Rounded Life
IT'S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it's an ever - changing - and growing - list, here are some of my favorites....
MeritDirect Debuts Co-op
Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That...
The Next Revolution Tiptoes In With a Feeble Joke
Instead of blowing you away with news of how your life as a television viewer will be radically changed, ReplayTV just kids aroundMAKE NO MISTAKE about...
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to...
Crossroads or Dead End?
I'VE SAID THIS so many times that I'm tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee...
NEW LISTS
National Geographic National Geographic's 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and...
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make "homemade" ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about...
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