Test Cell Traps
How to determine exactly what you're testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining...
DMI Debuts Business Mailers Alliance
Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The...
Top Sites for a Well-Rounded Life
IT'S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it's an ever - changing - and growing - list, here are some of my favorites....
MeritDirect Debuts Co-op
Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That...
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data...
The Next Revolution Tiptoes In With a Feeble Joke
Instead of blowing you away with news of how your life as a television viewer will be radically changed, ReplayTV just kids aroundMAKE NO MISTAKE about...
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to...
Crossroads or Dead End?
I'VE SAID THIS so many times that I'm tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee...
NEW LISTS
National Geographic National Geographic's 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and...
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make "homemade" ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about...
ACCOUNT ACTIVITY
Cooks@Home.com This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:...
Payback Time
FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it...
HOME FURNISHINGS
Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we...
MESSAGE IN A BOX
Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages - developed around several...
CARD DECKS & INSERTS
Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke...
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation's top three long distance telephone companies, are being sued for false advertising in the marketing of their services...
Weekend Getaway
Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer - for people who like to escape with a good...
Metamorphosis
Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we're not...
Smart Targets
It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing....
Frederick's Picks Up $5 Million in Financing
Frederick's of Hollywood, which filed for Chapter 11 bankruptcy protection July 11, has received $5 million in interim financing. Frederick's intends...
Loyalty Magic
Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building...
Stockbrokers
THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment...
A -Plus
Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered...
LEGISLATION
SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers...
Bush Wins DM Straw Poll
George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll...
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