See You in December
Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during...
Walking the Walk
Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI....
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com's e-mail newsletter....
The More The Merrier?
Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts....
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,...
Small World
What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a...
KEEP 'EM COMING
For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren — particularly those that are specialized — the waters are a little more shallow. Business customers tend to be fewer in number, meaning each is extremely valuable. You don't want to lose even one....
Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today's market....
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing...
And the Winners Are
HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was...
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market. ...
Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they're willing to pay to get them that way....
Door to Door, Por Favor
This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency's La Canasta de Valores co-op sampling program....
That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly...
Listline
Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed....
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,...
World Class
It's not easy being a The very term implies someone who's marginalized in a business. Author Peter Mayle wrote that an ad agency's creative director must...
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the...
From the Source
Thanks to the numerous ways marketers are contacting customers and the many different ways customers are responding it's sometimes harder than ever to...
Pubication Renewal Offers
All right, kids, which is more insulting — “You're a failure” or “You're going to improve”? Right. Both. That is, both if you've been getting the assortment of “Be a man again” e-mails that suddenly have poured into my various online addresses. (Ladies, I apologize for excluding you. You have your own problems, or so I assume.)...
Trying Too Hard
“Baseball is one of those activities in which the harder you try, the worse you do,” he wrote. “The more a pitcher aims the ball, the wilder he becomes. The more a batter tenses, the slower and more tentative his muscles become.” This ad for Keep a Child Alive wants to knock the ball out of the park but instead hits it foul....
Come Together
When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking...
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes...
Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were...
Three-Point Landing Pages
From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web...
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