And the Winners Are
HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was...
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market. ...
Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they're willing to pay to get them that way....
Door to Door, Por Favor
This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency's La Canasta de Valores co-op sampling program....
That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly...
Listline
Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed....
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,...
World Class
It's not easy being a The very term implies someone who's marginalized in a business. Author Peter Mayle wrote that an ad agency's creative director must...
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the...
From the Source
Thanks to the numerous ways marketers are contacting customers and the many different ways customers are responding it's sometimes harder than ever to...
Pubication Renewal Offers
All right, kids, which is more insulting — “You're a failure” or “You're going to improve”? Right. Both. That is, both if you've been getting the assortment of “Be a man again” e-mails that suddenly have poured into my various online addresses. (Ladies, I apologize for excluding you. You have your own problems, or so I assume.)...
Trying Too Hard
“Baseball is one of those activities in which the harder you try, the worse you do,” he wrote. “The more a pitcher aims the ball, the wilder he becomes. The more a batter tenses, the slower and more tentative his muscles become.” This ad for Keep a Child Alive wants to knock the ball out of the park but instead hits it foul....
Come Together
When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking...
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes...
Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were...
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research....
Letters to the Editor
I really enjoyed Ray Schultz's comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March)....
Time Management
For a venture that's built around time, Calendars.com doesn't have much of it. It's an extremely seasonal business, says Hilarie Pozesky, president and...
CRAZY DUDES
It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden...
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right...
Listline
NEW LISTS NASCAR/Racing Enthusiasts Network Race Attendees This is a list of 376,436 who attended NASCAR events. A typical fan is 42 years old with annual...
The Data Squad
The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations...
A Dumb Call
April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it's May this year. That's when catalogers will...
Running Scared
They're here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they're reasonable, unless you happen to be a catalog...
Unstuck in the Mud
I'm thinking of trimming the number of my credit cards down to six or seven. Silly, isn't it? Theoretically, nobody needs more than two credit cards one...
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