The Next Level
Dollars-and-cents ROI isn't the only important metric for a data-driven company to consider when evaluating a loyalty program's success. Indeed, the true...
Letters to the Editor
JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It's all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually...
Time Management
For a venture that's built around time, Calendars.com doesn't have much of it. It's an extremely seasonal business, says Hilarie Pozesky, president and...
CRAZY DUDES
It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden...
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right...
Listline
NEW LISTS NASCAR/Racing Enthusiasts Network Race Attendees This is a list of 376,436 who attended NASCAR events. A typical fan is 42 years old with annual...
The Data Squad
The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations...
A Dumb Call
April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it's May this year. That's when catalogers will...
Running Scared
They're here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they're reasonable, unless you happen to be a catalog...
Unstuck in the Mud
I'm thinking of trimming the number of my credit cards down to six or seven. Silly, isn't it? Theoretically, nobody needs more than two credit cards one...
An Urgent Wake-Up Call
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry's...
Theater Vet's New Role
Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors...
What Were They Thinking?
Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,...
Click the Vote
If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important....
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward...
Shopping Advice
At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What's the...
Anti-Spammers Get Personal
Ralph Penton is one of the angriest people I've ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as...
By the Pound?
Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places...
Unsubscribe? It's a Matter of Trust
Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line'To control your preferences, log on to the Web site and go...
Pod Goes the Con
Don't you hate it when you can't get to an important convention? Reed Exhibitions' new podcasting venture will bring the con to you year-round....
Web 2.0 Users Hold the Cards
Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social...
Stone Age DM
Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88....
Web Video: DIY for the Little Guy
Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites...
Direct Asks
What have you bought recently by direct response? I'm a true mail order junkie, and a very eclectic one. Recently I've bought wool trousers cuffed and...
Buried Mobile and the Double Dip
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to...
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