An Urgent Wake-Up Call
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry's...
Theater Vet's New Role
Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors...
What Were They Thinking?
Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,...
Click the Vote
If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important....
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward...
Shopping Advice
At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What's the...
Anti-Spammers Get Personal
Ralph Penton is one of the angriest people I've ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as...
By the Pound?
Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places...
Unsubscribe? It's a Matter of Trust
Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line'To control your preferences, log on to the Web site and go...
Pod Goes the Con
Don't you hate it when you can't get to an important convention? Reed Exhibitions' new podcasting venture will bring the con to you year-round....
Web 2.0 Users Hold the Cards
Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social...
Stone Age DM
Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88....
Web Video: DIY for the Little Guy
Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites...
Direct Asks
What have you bought recently by direct response? I'm a true mail order junkie, and a very eclectic one. Recently I've bought wool trousers cuffed and...
Buried Mobile and the Double Dip
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to...
Get to KnowCADM
WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,...
Insert Success Here
Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do's and don'ts: Test, test, test. Just because a catalog list works...
Cutting Channel Conflict
Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give...
Custom Fit
When considering a new delivery vehicle for an insert marketing campaign, don't think one size fits all. Customizing the piece to suit a particular format...
Walking on Sunshine
Women's shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need...
How Non-DMers Measure Up
It's easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free...
Blender Ad Doesn't Quite Blend
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?...
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles...
Get Acquainted
If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net...
Met's CRM Punks Out
I don't understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band's behavior, voided its contract. All we're...
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