Three-Point Landing Pages
From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web...
The Next Level
Dollars-and-cents ROI isn't the only important metric for a data-driven company to consider when evaluating a loyalty program's success. Indeed, the true...
Letters to the Editor
JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It's all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually...
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual...
Class Mobility
In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if...
Letter Perfect
Overstock.com has a tag line It's all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and...
Listline
NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some...
Why Scottsdale?
Want a limited picture of the Scottsdale, AZ tourism market? Examine the customer data from a single hotel or resort. Want a more rounded view? Combine...
Whatever Happened to
If you're old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember...
Scare Tactics
To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn't afraid of marketing plans going...
Greetings, Earthling!
Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting...
Leads for the Pack
Everyone from accountants to Web page designers to masseuses needs to know how to sell their services. This is what C.J. Hayden wants to help people do...
See-Worthy Mobile Video
Lots of things make mobile video campaigns tricky. Many current phones can't launch video clips automatically, and many wireless networks can't transmit...
Xanadu Excelsior
At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have...
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose....
Good Morning, Class
Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,...
Back to Basics
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year's total mail volume....
E-mail List Killers
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail....
Managing Your E-mail Reputation
E-mail reputation isn't just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it's important to maintain a topnotch stature....
Get to Know NEMOA
The New England Direct Marketing Association “NEMOA is the best place to learn what's going on in the industry,” says Janie Downey, the group's newly appointed executive director....
You Wouldn't Treat Your Most Productive Sales Rep This Way
For those DMers who are still unconvinced that e-mail's a different animal than direct mail, look no further than the following pitch that arrived in...
Model Citizens
It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We're all one big, happy family these days, right? But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on....
Big Ideas for Microsites
Bill Hanekamp is a huge fan of small Web sites. Technically, they're called microsites small, self-contained Web destinations that are separate from a...
Direct Asks
No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded...
Google's Parking Problems
My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open....
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