Get to KnowCADM
WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,...
Insert Success Here
Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do's and don'ts: Test, test, test. Just because a catalog list works...
Cutting Channel Conflict
Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give...
Custom Fit
When considering a new delivery vehicle for an insert marketing campaign, don't think one size fits all. Customizing the piece to suit a particular format...
Walking on Sunshine
Women's shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need...
How Non-DMers Measure Up
It's easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free...
Blender Ad Doesn't Quite Blend
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?...
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles...
Get Acquainted
If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net...
Met's CRM Punks Out
I don't understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band's behavior, voided its contract. All we're...
Data Dilemmas
Business-to-business databases have never been celebrated for their cleanliness. For starters, B-to-B data is complex and fast-changing. Customers conduct...
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual...
Class Mobility
In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if...
Letter Perfect
Overstock.com has a tag line It's all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and...
Listline
NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some...
Why Scottsdale?
Want a limited picture of the Scottsdale, AZ tourism market? Examine the customer data from a single hotel or resort. Want a more rounded view? Combine...
Whatever Happened to
If you're old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember...
Scare Tactics
To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn't afraid of marketing plans going...
Greetings, Earthling!
Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting...
Leads for the Pack
Everyone from accountants to Web page designers to masseuses needs to know how to sell their services. This is what C.J. Hayden wants to help people do...
See-Worthy Mobile Video
Lots of things make mobile video campaigns tricky. Many current phones can't launch video clips automatically, and many wireless networks can't transmit...
Xanadu Excelsior
At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have...
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose....
Good Morning, Class
Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,...
Back to Basics
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year's total mail volume....
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