It's Not Brain Surgery
News item: A new research system measures consumers' reactions to advertising. Test subjects wear a baseball cap containing microsensors that track changes...
Green Hype
The Federal Trade Commission announced last month that it's revising its packaging guidelines to make them more environmentally sound. Fair enough. The...
Yes They CanPull Pranks
As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and...
Healthy Dividends
Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals....
Eyes Online
Television and movie writers are now back to work. But will the audiences be back too? A poll taken by online lead generator Prospectiv during the strike...
Letters to the Editor
SUGGESTION BOX I think Tom Collins' January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped...
Down and Dirty
If you're a small marketer, chances are good you've got more promotional chutzpah than budget. The Complete Idiot's Guide to Guerrilla Marketing, by Susan...
Beyond Brown Bags
If you were a kid, which would you choose as your lunchtime attaché: a plain brown bag or a colorful sack featuring games, puzzles and cartoon characters?...
Engage 'Em
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're...
Novel by Design
Beginning writers typically are advised to write about what they know. That's a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer...
Nobody Left to Blame
It happened again last month: Another JupiterResearch e-mail buyer's guide, another round of press releases from all the service providers congratulating...
New and Improved
Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception. This year CADM is rebranding...
Back to the Future
Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren't...
In Good Shape
New mail formats could be the cure for DMers' postal headaches...
Go All the Way
You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology...
An Original or a Copy?
Quick is FedEx Kinko's new business loyalty program the original or a copy? It's a little of both, actually. On April 2, the Dallas-based company is relaunching...
Have Brand, Will Travel
With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession. Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily....
Social Strategizing
If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon...
Put It On
If you think you've exhausted every possible place to splash your company's message, try this on for size. Wearable Video's Video Vest offers marketers...
Site Slighted
It's a new print-ad world out there. It has been for 10 years now. But too many print advertisers still don't get it. They could be running what I now...
The Day Andi Emerson Made Me a Man
Roughly a decade ago I underwent a rite of passage that was necessary to my becoming a full-fledged direct marketing reporter. This rite occurred at the...
The Unsinkable Andi Emerson Caples founder dies at 82
She was a New England Emerson, she'd have you know. But Andi Emerson had a bohemian streak. It came out when she sipped wine and told of wild parties,...
Traffic Report
As an online marketer, what keeps you up at night? For a lot of us it's the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI....
And They'll Tell Two Friends
As the old expression goes, it doesn't matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn't necessarily...
Success? It's in the Mail
Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month....
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