Same Here, Same There
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve. Is the experience seamless? It should be....
Look Back in Hunger
Last month, The New York Times ran a list of 2006's top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers' attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials....
Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll...
David Takes on the Goliaths
Retailer Dave's Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food....
Online Video Ads Get a Boost
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it's not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience....
Custom Wild Mail Drives Store Traffic
Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters....
Where Do You Hang?
Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others...
Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in....
NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year's National Center for Database Marketing conference....
The Future's in the Mail
IF THERE'S ONE CONSISTENT aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too. Here are some of the latest developments in design and production that'll help keep your campaigns fresh....
Web Watch 2.0
SURE, THERE'S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it's a new technology. Others, a social movement. Still...
LISTLINE
NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names...
All Over the Place
Maven's Maxims: If you don't have a goal, you can't reach it. If you don't have a target, you can't hit it. This Emcor ad is a good example. First of all, it has a jumble of elements which don't invite walking through it easily from beginning to end. ...
Is Anyone Listening?
FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders....
The New Direct
YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here's the word on the new Direct. The new Direct? Yes. We've thrown Direct's...
The Power of Tower
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn't surprising that the news...
Communications That Count
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it's a wonder more catalogers don't dedicate far more money to stellar communications....
Basket Case
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He's the...
Putting a Price on Naughty or Nice
Santa Claus' load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus' Christmas Book....
Feds Side With Utah in Registry Battle
IN A MASSIVE BLOW TO EFFORTS to have Utah's do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state's...
GOP Tops Dems In Lists, at Least
One thing the Republicans can't blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans...
Judge Won't Overturn Spamhaus Ruling
A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project's motions to dismiss an $11.7 million default judgment against...
Pay-per-Call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement...
Name Games
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress...
E-mail's Still King
Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services...
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